In this episode, we discuss business cards. While some sites believe that the business card is dead, we believe it is still a necessary marketing tool for business.
Some people believe that the business card is passe because it is not interactive, it is not social, and it is old school. We believe business cards are still relevant. During our recent vacation, there were a number of times when giving out a business card was a great option. We got into discussions with Uber drivers, realtors, and other small business owners who asked what our podcast title was. If we didn't have the cards, we would have lost those potential listeners. We have been back for less than a week, and we've already had a number of people reach out to us after receiving the cards. I doubt those people would have remembered us, had we not given them a card. In many networking situations, people can't (or don't want to) pull out their cell phone to look you up on social media,...
In this episode, we discuss the value of mastermind groups, how to get your own group started, and how to run them. We are huge fans of mastermind groups, and believe they are one of the most important tools to have in your tool box. We also discuss accountability partners.
Accountability partners are best when you are trying to achieve a particular goal, like getting up early or getting particular tasks done. Just remember that as an accountability partner, you are not just accountable for yourself, you are also accountable for the person who is your partner. When you are first starting out, or if you have a lot on your plate, this might not be a good option for you. This is why we are big fans of mastermind groups. The accountability portion is spread out among the members of the group, so there is less pressure on each individual member of the group.
A mastermind group is like a board of directors for your small business. The...
In this episode, we discuss getting ready to step away from your business to take a vacation. It may seem impossible, but really it is not. We all need to step away from our businesses to take a break. we discuss things you can do before you leave so that you can enjoy your vacation.
In this episode, we cover 12 things in WordPress that you should be doing with your site that no one ever told you to do or maybe they did but you forgot about it. We discuss settings and plugins that will make your site more user-friendly, increase your search engine results, and protect your site from hackers.
Have you ever had those days when you just don't think you can keep going? Days when you wonder if you should keep going? We all have those days. In this episode, we talk about what to do when you are having a day (or week) like that.
In this episode, we discuss how to get the most out of attending a conference. Doing some planning before you go and some follow up after you return will help you get a higher return on your investment.
In this episode, we discuss various ways to find networking opportunities and how to work those opportunities to grow your business.
Are you are local, regional, or national business? This will help determine the type of networking you want to do. Even if you are a national business, it is important to do local networking. This will allow you to built trust, practice your messaging, and generate testimonials.
Is your ideal customer a consumer or a business? Knowing if you are business-to-consumer (B2C) or business-to-business (B2B) type company will help you generate a networking plan that works best for your business. If you haven't listened to our episode on identifying your ideal customer, you can find it here.
This is how I built my business. Chambers are great for B2B because most of the people there are business owners. Other members are executives at larger businesses....
In this episode, we discuss how to build long-term self-confidence using 5 techniques. Last week, we gave you 9 tips for displaying confidence in the moment. Now that you have those tips in your arsenal, it's time to work on real, long-term self-confidence.
In this episode, we discuss 9 ways to increase your confidence and why it is so important in every small business.
In this episode, we discuss our favorite brainstorming technique using Post-it Notes. It's low-tech, easy, and a great way to organize your next project.