Episode 116 – Surviving the Holidays

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player above.

Holidays can be crazy!

Especially if you run a small business.  In the United States, it seems the craziness from Thanksgiving through New Year's Day can destroy us.  However, we do not have the Rocket War Day every Easter Day like in Chios island in Greece. It takes surviving the holidays to a whole new level.

Survival is key if you want to thrive a holiday season like we talked about in Episode 67 - Thriving through peak season. However, not everyone is busy during the holidays. If we are slow sometimes survival is more difficult so this year Kristin and I decided to look at both.


  1. Get organized before the rush
    1. Remember what worked and what didn’t last year
  2. Stay organized during the rush
  3. Hire help! Lots of college students come home around the beginning of December
  4. Cross train your staff


  1. Get some planning done for next year!
  2. Plan for the slow period. It comes at the same time each year!
  3. Turn to sales
  4. Take some time off


  1. Embrace the holidays with holiday-themed posts
  2. Stay connected with your audience
  3. Stand out in the crowd
  4. Have your holiday party after the holidays are over
  5. Show your customers and employees how much you appreciate them

Images for episode 116


FREE DOWNLOAD: The system to guide your leads to sales

(The 1st question has saved us hundreds of hours of wasted time)

We all have wasted time trying to sell to people before they are ready. So we came up with this simple system to guide our leads to sales and have included 21 questions you need to answer to make sure they are ready to make the sale.