Episode 121 – No more excuses

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player above.


Are you stuck in a funk growing your small biz?  Have you been putting off improving your health? Have your relationships suffered? Have you not been sleeping? It is the time that we all start living the small biz life and stop being lived by it. #NoExcuses 

You are not alone

Kristin and I have spent much of 2017 with you. We have had many excuses. Some real, but most where just extensions of our fear. Leading us to waste a lot of time, that is so precious. Join us in this podcast episode as we look at some of our biggest excuses, and some of the excuses we hear all the time. And how we can start working past them to live a year with no more excuses.

Any of these problems sound familiar?

  • What held us back?
    • Small goals
    • Using the pregnancy as an excuse early in the pregnancy
    • Lack of focus
    • Fear of selling
    • Too much to do, not enough planning
  • What is...
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Episode 117 – Creating a destination location

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player above.


Join Kristin and I as we go deeper into the future trend of small biz retail. The destination location.

Why are destination locations become so appealing?

  • Are you a destination or location?
    • Destinations rely on people to make a conscious decision to stop at your business
    • Locations rely on high traffic areas to bring in customers
  • Creates a larger potential audience
  • Become a place people must see if near your area
  • Not just for craft stores
    • Jordan’s Furniture
      • IMAX theaters, rope courses, Christmas village, Ice skating rink
    • Ikea
      • Kids play area, restaurant, interesting products
    • Webs
      • Classes, one of the largest yarn stores in the U.S., knowledgeable staff
    • King Arthur Flour
      • Classes, knowledgeable staff, large selection of baking supplies that are hard to find else ware (except on their website)
    • Loveless Café
      • Good food, shopping, national...
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Episode 112 – Tips for a successful launch

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below.


The human brain is funny. It will do many things to protect us. The worse thing it does is lie to us on our behalf. And to be honest Kristin and I see this a lot when business owners share content or try and sell online.  We tell ourselves we are launching, however, we are really just checking off a to-do list item. 

Sharing on Facebook and saying we are done is a failed launch!

Even if we get a few people into our sales process and make a few sales and most people will not do even that. They will complain that they tried to do it and the people just did not want it. The Truth is we just lied to ourselves, we spent so much time creating something of beauty for the world, we spent no time trying on the marketing and sales process. We wished for success and did set ourselves up for failure.

Start planning for your success

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Episode 100 - What a long strange trip it's been

We can't believe it's been 100 episodes and almost two years since we started Small Biz Life. In this episode, Jeff and Kristin reflect on where they were on episode 1 and where they are today. 

A lot has changed since we launched the show on September 15, 2015. Join us as we discuss what we've learned and how our lives have changed. 

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below.

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Episode 98 - What to do when your plan fails

We all experience failure at one time or another. Successful business owners learn from their failures and keep going. In this episode, we discuss how to learn from failure to increase your success next time.

What to do when your plan fails

Jeff and Kristin discuss the following items this week:

  • First thing is to accept that your plans can (and sometimes will) fail
    • Understand there is risk
    • Go in with eyes wide open
    • Try not to risk it all for an opportunity
  • Own it!
  • Understand the damage
  • List out what when wrong
  • Determine what can be salvaged
  • Determine if there are other wins
  • Make a new plan to move forward
  • Breathe and smile
  • Keep moving
  • Learn from it

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below.

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Episode 96 - Pricing your products

Small business owners typically struggle with pricing their products, especially digital products. In this episode, we discuss the factors that must be considered when setting your prices.

For more information about pricing your services, check out episode 90.

The components of pricing

There are four components of pricing:

  1. Direct materials - These are the materials that go into each unit of your product. This might be the cost of a product that you have someone else manufacture for you or bonus items you give away with the cost of a digital course (maybe you mail a welcome packet or t-shirt). Direct materials can also be the cost of software that is incurred on each sale (if you are selling software as a service or other products with incremental software costs).
  2. Direct labor - This is the direct cost of labor to make or provide the product. An example of this would be the cost associated with your labor to record videos for a monthly membership site like Small Biz HQ. This would...
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Episode 92 - Simplifying your life

We spend a lot of time trying to simplify our businesses, but how often do you think about simplifying your life? In this episode, we discuss tips for simplifying your life. 

Simplify your home

  • Minimize your stuff
  • Automate your home maintenance
  • Have a cleaning kit
  • Pick up 15 minutes each day
  • Choose quality first

Simplify your money

  • Automate your bills
  • Pay off your debt
  • Have an emergency fund
  • Wait 24-48 hours for major purchases
  • Live simply
  • Be grateful
  • Find the root reason for overspending

Simplify your routine

  • Having a morning and evening routine
  • Create a monthly meal plan
  • Recreate leftovers
  • Have a few Plan B meals in the freezer or pantry
  • Don't get the mail until you are ready to deal with it

Other mentions

Episode 86: Finding your daily focus

Episode 33: Quick dinner tips

The Life-Changing Magic of Tidying Up by Marie Kondo

72 ways to simplify your life by Zen Habits

Dyson cordless vacuums

The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your...

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Episode 90 - Pricing your services

When you set the rates for your services, how much did you think about it? How did you come up with that figure? In this episode, we discuss how to set a rate for your services that allows you to achieve your goals and plan for the future. 

Are you a price taker or a price maker?

In the area of pricing, there are two types of companies: price takers and price makers. 

  • Price takers are businesses with lots of competition that do little to differentiate themselves from the competition. Because of the lack of differentiation, rates are set by the market. 
  • Price makers are businesses with little competition in their field or that have worked hard to differentiate themselves from their competitors. Because they create additional value, these businesses are able to set their own rates. This is where you want your business to be. 

If you have ever studied accounting, you probably know that revenue - expenses = profit. This is a commonly taught formula and is the...

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Episode 85 - Building dreams together

Being a small business owner can be stressful. Sometimes, our businesses can add conflict in our relationships with significant others. In this episode, Jeff and Kristin discuss ways to minimize this conflict so you can start building dreams together. 

Even if your significant other does not work in your business, conflicts can exist. These conflicts usually stem from a lack of understanding between the business owner and non-business owner significant other. Creating more understanding between the two of you will allow for more joy and less stress. 

Understanding yourself

Conflicts often arise because the business owner does not have a clear vision for her business and how it will affect her life. Here are a few questions to ask yourself if you are in this position:

  1. What are your dreams?
  2. How will your business help you achieve these dreams?
  3. What steps are you taking to achieve those dreams?
  4. Are you setting deadlines?

We also recommend that you take the 5 love...

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Episode 76 - Your first day

Whether you are planning your first day working full-time for your business or you had your first day ten years ago, this episode is for you. We discuss Jeff's plans for his first day working for Ingram Digital Media, Inc. and the three pillars of success for our business.

Your first day

If your first day in your business was tomorrow, what would that day look like? If you've been running your business for years, how would your first day and first week be different if you restarted today? 

Jeff has spent a lot of time working on his time budget and master schedule (get our Mastering your Time course free and try Small Biz HQ for 30 days for just $5 with coupon code MARCHFOR5) to ensure that he can hit the ground running. We've also spent a lot of time planning what we want the next few months to look like. 

You may not know this, but we actually have three active brands in our business: Small Biz Life, Accounting In Focus, and Gardul/Worldbuilder's Anvil. We've...

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