Episode 144 - When your ideal client is NOT your ideal client

 

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Today Kristin and Jeff will be discussing what you should do when your client is not your ideal client.

Here is what we talked about

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Episode 142 - How do you define full-time?

 

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Small business owners work a lot of hours, but why? In this episode, Jeff and Kristin will look at how small business owners define full-time and why it might be time for a new definition.

According to SCORE, various polls show that 25 to 39% of small business owners work more than...

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Episode 121 – No more excuses

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Are you stuck in a funk growing your small biz?  Have you been putting off improving your health? Have your relationships suffered? Have you not been sleeping? It is the time that we all start living the small biz life and stop being lived by it. #NoExcuses 

You are...

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Episode 117 – Creating a destination location

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player above.


Join Kristin and I as we go deeper into the future trend of small biz retail. The destination location.

Why are destination locations become so appealing?

  • Are you a destination or location?
    • Destinations rely on people to make a conscious decision to stop at your business
    • ...
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Episode 112 – Tips for a successful launch

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The human brain is funny. It will do many things to protect us. The worse thing it does is lie to us on our behalf. And to be honest Kristin and I see this a lot when business owners share content or try and sell online.  We tell ourselves we are launching, however,...

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Episode 100 - What a long strange trip it's been

We can't believe it's been 100 episodes and almost two years since we started Small Biz Life. In this episode, Jeff and Kristin reflect on where they were on episode 1 and where they are today. 

A lot has changed since we launched the show on September 15, 2015. Join us as we discuss what we've learned and how our lives have changed. 

Listen to the show on iTunes, Stitcher, YouTube, ...

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Episode 98 - What to do when your plan fails

We all experience failure at one time or another. Successful business owners learn from their failures and keep going. In this episode, we discuss how to learn from failure to increase your success next time.

What to do when your plan fails

Jeff and Kristin discuss the following items this week:

  • First thing is to accept that your plans can (and sometimes will) fail
    • Understand there is risk
    • Go...
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Episode 96 - Pricing your products

Small business owners typically struggle with pricing their products, especially digital products. In this episode, we discuss the factors that must be considered when setting your prices.

For more information about pricing your services, check out episode 90.

The components of pricing

There are four components of pricing:

  1. Direct materials - These are the materials that go into each unit of...
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Episode 92 - Simplifying your life

We spend a lot of time trying to simplify our businesses, but how often do you think about simplifying your life? In this episode, we discuss tips for simplifying your life. 

Simplify your home

  • Minimize your stuff
  • Automate your home maintenance
  • Have a cleaning kit
  • Pick up 15 minutes each day
  • Choose quality first

Simplify your money

  • Automate your bills
  • Pay off your debt
  • Have an emergency...
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Episode 90 - Pricing your services

When you set the rates for your services, how much did you think about it? How did you come up with that figure? In this episode, we discuss how to set a rate for your services that allows you to achieve your goals and plan for the future. 

Are you a price taker or a price maker?

In the area of pricing, there are two types of companies: price takers and price makers. 

  • Price takers...
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