Episode 111 – The missing key to better search rankings

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I have been work on web applications for over a decade. It is an ever-changing environment that can be confusing for a person that has created apps and websites for a living.

So, I am not surprised for a second that many entrepreneurs are confused by the technical side of their website.   

Most website owners fail to understand that there is that SEO optimization is about much more than Keyword strategies.  Search engines like google want their users to not only find the best articles on a search. They want them to have a great experience on the site they are going to. Mobile friendly and website speed are essential parts of this experience.

So, join Kristin and I as we talk about the complete picture of Website Optimization.  And the simple SBL WordPress Optimization Checklist to get started with the easiest problems to...

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Episode 93 - How to automate your appointment scheduling

Scheduling client meetings, interviews, and other appointments can be time-consuming. In this episode, we discuss appointment scheduling apps that can help you save time and get paid faster.

Why should you consider an appointment scheduling app?

There are many reasons to use one of these apps. Here are some of the most important ones:

  1. Allows clients to schedule appointments with you without the back and forth of email scheduling.
  2. Allows clients to pay for appointments before the meeting.
  3. Automatically sends appointment reminders.
  4. Allows clients to reschedule if needed.
  5. Allows you to set up classes or workshops with multiple attendees.

You can also use these systems to book other types of appointments like discovery calls and podcast interviews. Really any situation where you need to meet with someone else, you can use one of these systems. 

Key features

There are a lot of apps out there. In this episode, we only discuss a few of them. When looking at different systems, you...

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Episode 92 - Simplifying your life

We spend a lot of time trying to simplify our businesses, but how often do you think about simplifying your life? In this episode, we discuss tips for simplifying your life. 

Simplify your home

  • Minimize your stuff
  • Automate your home maintenance
  • Have a cleaning kit
  • Pick up 15 minutes each day
  • Choose quality first

Simplify your money

  • Automate your bills
  • Pay off your debt
  • Have an emergency fund
  • Wait 24-48 hours for major purchases
  • Live simply
  • Be grateful
  • Find the root reason for overspending

Simplify your routine

  • Having a morning and evening routine
  • Create a monthly meal plan
  • Recreate leftovers
  • Have a few Plan B meals in the freezer or pantry
  • Don't get the mail until you are ready to deal with it

Other mentions

Episode 86: Finding your daily focus

Episode 33: Quick dinner tips

The Life-Changing Magic of Tidying Up by Marie Kondo

72 ways to simplify your life by Zen Habits

Dyson cordless vacuums

The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your...

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Episode 91 - 2017 Email List Services Update

There have been some significant updates to email list managers in 2017. In this week's episode, we'll discuss what to look for in an email list service and what the major small business providers are now offering.

Mentions in this episode


Mailchimp
Aweber
Convertkit
GetResponse
ActiveCampaign
Thrive Themes (affiliate link)

Listen Now

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Episode 75 - Social media scheduling update

There are always new players in the social media marketing world. In this episode, Jeff and Kristin look at two new players in the market: Tailwind and Recurpost. We also discuss our requirements for social media scheduling apps.

Our social media scheduling requirements

There are a few key items we always look for in social media scheduling apps:

  1. Library building for Facebook, Twitter, and LinkedIn - we want a social media scheduling tool that will allow us to build libraries of content which will automatically repost. We can load content to manually or via RSS feeds and reuse the content. 
  2. Ease of setup - we want something that is easy to setup and use.
  3. Ease of scheduling - scheduling your libraries should be easy.

Bonus items we look for are good analytics and finding the best times to post our content. 

This week, we look at two new players in the marketplace, Tailwind and Recurpost.

Tailwind

Tailwind is a social media scheduling app for Pinterest and...

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Episode 67 - Thriving through peak season

Every business has a peak season, whether it is a natural part of your industry or because you are doing a launch. In this episode, we discuss strategies for having a more productive and profitable peak season.

There are three major parts of peak season: planning, peak season, and post-peak wrap-up. We discuss each of these areas in this episode.

Don't think you have a peak season? Every business does. Sometimes, your business has a natural peak season, like retailers. In other businesses, it might be a bit more subtle. If you aren't trying to identify your natural peak season, you might be missing out on sales. Each new launch your business has should also be treated like a peak season. Do you have questions about this episode? Ask in the Facebook group.

Related Episodes

Episode 4 - Who is your ideal customer?

Episode 11 - 5 tips for better cash management

Episode 20 - Increasing your energy levels

Episode 63 - Gratitude

Listen to the show on iTunes, Stitcher, YouTube, Google Play...

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Episode 58 - Using IFTTT to save you time

Have you wanted to automate a task for your business, but had no idea how to start?  We believe there is a simple place to start. IFTTT is an online service that allows you to connect other online applications with two simple formulas.  IFTTTT has over 350 channels, which is what it calls the other online applications.  

First, you can use the channels with a simple formula: If this, then that or IF something happens THEN do something else. So when something happens in a channel, do something in the channel of your choice. Also, you can create a more simple task with the Do formula, or just do a task in a channel. If you are looking for more solutions, we are also a fan of Zapier.

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below

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Episode 56 - Reducing stress through automation

In this episode, we discuss how to create systems and use automation to cut your task list, save time, and reduce your stress. What could be better than that?

Assess your business for stressors

What stresses you out? Are there tasks you hate or dread? Make a list of all the things that cause stress in your life to see if there are ways you can automate.

Think about all aspects of your life. Could hiring someone to clean your house or mow your lawn help with your stress levels? Remember your own value when determining what to outsource and automate. This weekend, we purchased a $600 Dyson vacuum. Why? Because it cut the time to vacuum the house by 80%. We didn't need to vacuum the same spot over and over again. Instead of spending hours vacuuming, it took about 30 minutes. Our house will be less dusty, which will help with our allergies and it will save us time. This is an extreme example but for us, it was a worthwhile purchase and I (Kristin) am much less stressed out. The...

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Episode 35 - 12 Wordpress tips to improve your site

In this episode, we cover 12 things in WordPress that you should be doing with your site that no one ever told you to do or maybe they did but you forgot about it. We discuss settings and plugins that will make your site more user-friendly, increase your search engine results, and protect your site from hackers.

12 things you need to check in WordPress

  1. Favicons - A favicon is a bookmark icon, tab icon, or web icon that shows your brand. If you look at the tab for this website, you will see our logo next to the name of the site on the tab. You can set this in your WordPress dashboard under Appearance>Favicons.
  2. Google Analytics - Google Analytics is the standard for viewing your web traffic. You can either add the code into your website manually or you can use a Google Analytics plugin. With all plugins, make sure you test the speed of your page before and after adding the plugin with PageSpeed Insights. You will need to make sure that you sign up for a Google account...
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