Episode 115 – Using Facebook Events to grow your business

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below.


Facebook keeps changing how it shares information with its users. Many times they make these very attractive for business owners and then when more people use it throttle it back page grew and then groups. However, Facebook reduced the usefulness without paying for Ads.

Do not get upset, change your focus to Facebook Events. Join Kristin and Jeff as the look at how you use facebook events to grow your business.

Why use Facebook Events

  • Facebook events are not just for concerts and fairs. Any event can be a Facebook event.
  • Facebook events get great visibility
  • Facebook events remind your audience
  • Easily invite people – make them feel special
  • Stream live inside an event

Ideas for events that will work well with Facebook

  • Grand openings
  • Anniversary events
  • Special sales
  • Webinars
  • Unboxing events
  • Trunk shows
  • Special hours
  • Pop-up events
  • Craft shows
  • Classes
  • ...
Continue Reading...

Episode 114 – Building an Audience

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below.


Why is it when Kristin and I talk to business owners about problems with marketing and sales they always seem adverse to the idea of building an audience in any fashion. Many will spend time developing content for platforms and leave the content hidden among the billions of sites on the internet and billions and billions of post in social media.

Many owners will:

  • Create content
  • Look at engagement
  • Look at page views
  • Look at followers
  • give up if creating the material does not generate an audience

Building an audience takes effort

It is marketing. It takes energy, strategy, and persistence. There is NO easy button. However, why spend the time creating valuable content without spending the time to turn that content into a marketing guru for your company.

You can build a machine that will generate you a predictable number of leads a month, which will lead to...

Continue Reading...

Episode 105 – Dealing with the Equifax Breach

Before you panic

It is best to be concerned about your data. Between all of our smart devices and services that connect our data over the web. It seems like it is only a matter of time before we have our identity stolen. 

However, panic is never a plan. We need to understand how the latest breach effects us and what we need to do to better protect ourselves.

 My biggest concern with the Equifax Breach 

Equifax is one of the three credit reporting agencies in the United States.  This breach exposes the name, address, birthday, and Social Security number of 143 million people. 209 thousand people had their credit card information lost. And 182 thousand lost documents by Equifax according to www.equifaxsecurity2017.com. The first thing you need to do is go to  www.equifaxsecurity2017.com.

What to do now?

Chances are you or someone in your family have been exposed.  Here are the quick steps you need to do if you are part of the 143 million.

Ways...

Continue Reading...

Episode 95 – Get the most out of your vanity metrics

Why do we always look at numbers that mean very little?

Vanity metrics are the numbers that push most online businesses. However, they are just that vanity. They can make us feel great when they look good or grow.  However, if they are low then we feel horrible. It makes us what to stop.   

However, we need to remember that good or bad they mean nothing on their own.  Views, downloads, likes, views, and hearts all mean nothing on their own. 

VS what we need to know

What we need to look at is revenue, customers,  conversion, cost or ultimately profit. 

However, when we start a business those numbers are bad.  They are the numbers of "old" business.  They are not as sleek and sexy as these more modern metrics that make us feel like we are at least helping others even if we are not yet making money.

We understand 

We are looking for validation as well.  We want profits.  However, we do this to help people....

Continue Reading...

Episode 66 - Podcast basics

Starting a podcast can seem very overwhelming, but it's actually easier than it appears. In this episode, we discuss how to start a podcast, what equipment you'll need, and how to get it out to the world.

Before you start recording

  1. Listen to other podcasts to see what is out there. Take note of the format and length of the show.
  2. Determine what your topic will be. Don't be tempted to over niche your podcast or else you might run out of show ideas. We suggest having a 52-week content calendar to make sure you can at least brainstorm a year worth of topics.
  3. Decide who your ideal listener is. This will help create content your audience will love.
  4. Determine how frequently you will put out new content and estimated show duration. It's better to start with a less frequent schedule as you get your feet wet and increase the frequency if you wish. Don't promise a daily show upfront if you aren't sure that you can deliver that each week. You can always increase your frequency but it is...
Continue Reading...

Episode 54 - Email list basics

Everyone says you need an email list but few people really tell you how to start one or what to do with it once you have it. In this episode, we will discuss email list basics to help you get started or to more effectively use your list. We will also discuss the basics of the Can Spam Act, which is the law that regulates commercial email.

If you aren't sure why you need an email list, check out episode 27.

Things to consider when setting up your email list

  1. Have a plan to monetize your list
  2. Figure out where to put sign up opportunities on your website
  3. Create an opt-in offer
  4. Develop a content calendar with email frequency

Creating an opt-in offer

A free email opt-in offer is a great way to get people to sign up. This offer does not need to be a full length book or course. It should have great value but does not need to be time consuming to create. Here are some examples of opt-in offers:

  1. Free PDF mini-book or checklist
  2. Promise exclusive content
  3. Short e-books or old books that...
Continue Reading...

Episode 50 - YouTube Basics

YouTube is a very powerful platform for small business owners, however very few actually utilize it for growing their business. In this episode, we discuss why you should be on YouTube and some of our top YouTube tips. 

Why your business should be on YouTube

Most people don't realize that YouTube is one of the largest social media networks. The site has 1.3 billion users (Facebook has 1.44 billion users) and 5 billion videos are viewed each day. However, only 9% of small businesses are putting videos up on the platform. There is a huge opportunity for small businesses to get onto YouTube before most of your competition arrives.

YouTube also allows you to easily share your content on websites and across social media platforms, including Facebook and Twitter. Facebook wants to keep people within the Facebook app which limits the ability for your customers to find you. YouTube is backed by Google, which means that your videos can show up in Google search results.

YouTube is also...

Continue Reading...

Episode 33 - Quick dinner tips

Sometimes, it is really hard to get dinner on the table when juggling all your responsibilities. In this episode, we discuss some tips and tricks for getting dinner on the table quickly.

Tools

  1. Crockpot - There are lots of different types of crockpots out there today. You can get a basic crockpot or something more advanced that will even let you brown meat in it. I'm a huge fan of the Instant Pot. It's a crockpot and pressure cooker in one and you can saute in it. 
  2. A list of go-to-recipes - This will help give you ideas when going shopping or you don't know what to make that night. Print recipes you make frequently and that you know your family enjoys.
  3. Semi or minimally prepared foods - These are things like frozen meatballs, bagged salad, and organic canned chicken. If you buy organic food, check out your local Aldi.
  4. Know what your family's likes and dislikes are and plan accordingly.
  5. Extra freezer space so you can make extra and freeze for later.
  6. A good spice selection for...
Continue Reading...

Episode 31 - Networking

In this episode, we discuss various ways to find networking opportunities and how to work those opportunities to grow your business.

Networking 101

Know your scope

Are you are local, regional, or national business? This will help determine the type of networking you want to do. Even if you are a national business, it is important to do local networking. This will allow you to built trust, practice your messaging, and generate testimonials.

Know your avatar

Is your ideal customer a consumer or a business? Knowing if you are business-to-consumer (B2C) or business-to-business (B2B) type company will help you generate a networking plan that works best for your business. If you haven't listened to our episode on identifying your ideal customer, you can find it here.

Ideas for  In-Person Networking

Chambers of Commerce

This is how I built my business. Chambers are great for B2B because most of the people there are business owners. Other members are executives at larger businesses....

Continue Reading...

Episode 28 - Post-it Note Brainstorming

In this episode, we discuss our favorite brainstorming technique using Post-it Notes. It's low-tech, easy, and a great way to organize your next project.

Why you should brainstorm with Post-it Notes

  1. It's an easy, low-tech planning tool
  2. Great for books, courses, podcasts, blogs, webinars, or any initial brainstorming task
  3. It allows you to dump ideas without worrying about initial organization

What you need

  1. Sticky notes
  2. A pen or pencil
  3. A large surface like a wall, white board, or table

How to do Post-it Note Brainstorming

  1. Write one to four words of an idea on each sticky note. Each sticky note is a topic.
  2. Slap each note on the surface you are using.
  3. Don't censor yourself. Write down every idea.
  4. Once you run out of ideas, look at all the notes you have written and look for major themes.
  5. Write each major theme on a sticky note and put it on the wall.
  6. Remove all the topic Post-It's and organize them under the theme sticky notes.
  7. Transfer your organized ideas to a notebook, Word...
Continue Reading...
1 2