Facebook keeps changing how it shares information with its users. Many times they make these very attractive for business owners and then when more people use it throttle it back page grew and then groups. However, Facebook reduced the usefulness without paying for Ads.
Do not get upset, change your focus to Facebook Events. Join Kristin and Jeff as the look at how you use facebook events to grow your business.
Why is it when Kristin and I talk to business owners about problems with marketing and sales they always seem adverse to the idea of building an audience in any fashion. Many will spend time developing content for platforms and leave the content hidden among the billions of sites on the internet and billions and billions of post in social media.
Many owners will:
It is marketing. It takes energy, strategy, and persistence. There is NO easy button. However, why spend the time creating valuable content without spending the time to turn that content into a marketing guru for your company.
You can build a machine that will generate you a predictable number of leads a month, which will lead to...
It is best to be concerned about your data. Between all of our smart devices and services that connect our data over the web. It seems like it is only a matter of time before we have our identity stolen.
However, panic is never a plan. We need to understand how the latest breach effects us and what we need to do to better protect ourselves.
Equifax is one of the three credit reporting agencies in the United States. This breach exposes the name, address, birthday, and Social Security number of 143 million people. 209 thousand people had their credit card information lost. And 182 thousand lost documents by Equifax according to www.equifaxsecurity2017.com. The first thing you need to do is go to www.equifaxsecurity2017.com.
Chances are you or someone in your family have been exposed. Here are the quick steps you need to do if you are part of the 143 million.
Vanity metrics are the numbers that push most online businesses. However, they are just that vanity. They can make us feel great when they look good or grow. However, if they are low then we feel horrible. It makes us what to stop.
However, we need to remember that good or bad they mean nothing on their own. Views, downloads, likes, views, and hearts all mean nothing on their own.
What we need to look at is revenue, customers, conversion, cost or ultimately profit.
However, when we start a business those numbers are bad. They are the numbers of "old" business. They are not as sleek and sexy as these more modern metrics that make us feel like we are at least helping others even if we are not yet making money.
We are looking for validation as well. We want profits. However, we do this to help people....
Starting a podcast can seem very overwhelming, but it's actually easier than it appears. In this episode, we discuss how to start a podcast, what equipment you'll need, and how to get it out to the world.
Everyone says you need an email list but few people really tell you how to start one or what to do with it once you have it. In this episode, we will discuss email list basics to help you get started or to more effectively use your list. We will also discuss the basics of the Can Spam Act, which is the law that regulates commercial email.
If you aren't sure why you need an email list, check out episode 27.
A free email opt-in offer is a great way to get people to sign up. This offer does not need to be a full length book or course. It should have great value but does not need to be time consuming to create. Here are some examples of opt-in offers:
YouTube is a very powerful platform for small business owners, however very few actually utilize it for growing their business. In this episode, we discuss why you should be on YouTube and some of our top YouTube tips.
Most people don't realize that YouTube is one of the largest social media networks. The site has 1.3 billion users (Facebook has 1.44 billion users) and 5 billion videos are viewed each day. However, only 9% of small businesses are putting videos up on the platform. There is a huge opportunity for small businesses to get onto YouTube before most of your competition arrives.
YouTube also allows you to easily share your content on websites and across social media platforms, including Facebook and Twitter. Facebook wants to keep people within the Facebook app which limits the ability for your customers to find you. YouTube is backed by Google, which means that your videos can show up in Google search results.
YouTube is also...
Sometimes, it is really hard to get dinner on the table when juggling all your responsibilities. In this episode, we discuss some tips and tricks for getting dinner on the table quickly.
In this episode, we discuss various ways to find networking opportunities and how to work those opportunities to grow your business.
Are you are local, regional, or national business? This will help determine the type of networking you want to do. Even if you are a national business, it is important to do local networking. This will allow you to built trust, practice your messaging, and generate testimonials.
Is your ideal customer a consumer or a business? Knowing if you are business-to-consumer (B2C) or business-to-business (B2B) type company will help you generate a networking plan that works best for your business. If you haven't listened to our episode on identifying your ideal customer, you can find it here.
This is how I built my business. Chambers are great for B2B because most of the people there are business owners. Other members are executives at larger businesses....
In this episode, we discuss our favorite brainstorming technique using Post-it Notes. It's low-tech, easy, and a great way to organize your next project.