Episode 144 - When your ideal client is NOT your ideal client

 

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Today Kristin and Jeff will be discussing what you should do when your client is not your ideal client.

Here is what we talked about

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Episode 131 - What is nexus and why you need to know this now

 

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Do you have tax liabilities in another states or countries and not even know it? Nexus is a term that you might have heard but you aren't really sure what it is. Most small businesses don't think about it because it must be something only bigger businesses deal with but states...

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Episode 124 – Your Bookkeeping Made Easier Questions Answered

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It happens every year! Kristin and I start hearing or getting tagged in questions about people who are stuck finishing off their accounting books every year. We decided to ask our Small Biz Life Community for their questions to answer here!

How to get the most out of your...

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Episode 115 – Using Facebook Events to grow your business

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Facebook keeps changing how it shares information with its users. Many times they make these very attractive for business owners and then when more people use it throttle it back page grew and then groups. However, Facebook reduced the usefulness without paying for Ads.

...

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Episode 114 – Building an Audience

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Why is it when Kristin and I talk to business owners about problems with marketing and sales they always seem adverse to the idea of building an audience in any fashion. Many will spend time developing content for platforms and leave the content hidden among the billions of sites...

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Episode 105 – Dealing with the Equifax Breach

Before you panic

It is best to be concerned about your data. Between all of our smart devices and services that connect our data over the web. It seems like it is only a matter of time before we have our identity stolen. 

However, panic is never a plan. We need to understand how the latest breach effects us and what we need to do to better protect ourselves.

 My biggest concern with...

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Episode 95 – Get the most out of your vanity metrics

Why do we always look at numbers that mean very little?

Vanity metrics are the numbers that push most online businesses. However, they are just that vanity. They can make us feel great when they look good or grow.  However, if they are low then we feel horrible. It makes us what to stop.   

However, we need to remember that good or bad they mean nothing on their own....

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Episode 66 - Podcast basics

Starting a podcast can seem very overwhelming, but it's actually easier than it appears. In this episode, we discuss how to start a podcast, what equipment you'll need, and how to get it out to the world.

Before you start recording

  1. Listen to other podcasts to see what is out there. Take note of the format and length of the show.
  2. Determine what your topic will be. Don't be tempted to over niche...
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Episode 54 - Email list basics

Everyone says you need an email list but few people really tell you how to start one or what to do with it once you have it. In this episode, we will discuss email list basics to help you get started or to more effectively use your list. We will also discuss the basics of the Can Spam Act, which is the law that regulates commercial email.

If you aren't sure why you need an email list, check...

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Episode 50 - YouTube Basics

YouTube is a very powerful platform for small business owners, however very few actually utilize it for growing their business. In this episode, we discuss why you should be on YouTube and some of our top YouTube tips. 

Why your business should be on YouTube

Most people don't realize that YouTube is one of the largest social media networks. The site has 1.3 billion users (Facebook has 1.44...

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