Episode 136 - How to grow your business without working for free

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As business owners, we often feel the pressure to give away our work for free. For new service providers, it can feel especially tempting.

This idea does make us feel good in the short term, however, they can lead to stress later on when we are desperately trying to get more money...

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Episode 130 - The one thing every proposal must have

 

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Kristin and I have both created many proposals in our 30 years of experience.  We have seen a growing trend in proposals. Listen to today's episode as we discuss this trend and why, if you use it, this tactic it is hurting your business and different ways...

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Episode 118 - The basics of online summits

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Kristin and I are always looking for ways to grow our online business. So we have started researching creating an online conference or summit.  They offer much of the benefits of a real-life conference with networking and sales. However, the can be put...

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Episode 113 – Why you need an avatar

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Small business owners can be funny. We spend so much time trying to find better ways to run our businesses, we overload ourselves and get overwhelmed and avoid getting the basic work done that our business needs. We need to a few strategies when starting that we have to get...

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Episode 112 – Tips for a successful launch

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The human brain is funny. It will do many things to protect us. The worse thing it does is lie to us on our behalf. And to be honest Kristin and I see this a lot when business owners share content or try and sell online.  We tell ourselves we are launching, however,...

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Episode 102 - Small Biz Speaking Tips with Aurora Gregory

Public speaking is an important skill for small business owners because it gives us another opportunity to show the world we are an authority and is great free publicity. In this episode, we discuss small biz speaking tips with Aurora Gregory, co-author of Get Picked and owner of Aurora Gregory Consulting.

About Aurora

As an 8th grader, Aurora was a finalist in a speech contest. She...

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Episode 97 - How to deal with unhappy customers

None of us want to deal with unhappy customers but it is inevitable as a small business owner. In this episode, we discuss how to save your sanity and your reputation next time you must deal with one. 

Before you respond

Many of us get a negative email, message, or review and want to instantly respond while we are seething mad. Probably not the best way to respond. Before you reply:

  • ...
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Episode 96 - Pricing your products

Small business owners typically struggle with pricing their products, especially digital products. In this episode, we discuss the factors that must be considered when setting your prices.

For more information about pricing your services, check out episode 90.

The components of pricing

There are four components of pricing:

  1. Direct materials - These are the materials that go into each unit of...
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Episode 95 – Get the most out of your vanity metrics

Why do we always look at numbers that mean very little?

Vanity metrics are the numbers that push most online businesses. However, they are just that vanity. They can make us feel great when they look good or grow.  However, if they are low then we feel horrible. It makes us what to stop.   

However, we need to remember that good or bad they mean nothing on their own....

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Episode 93 - How to automate your appointment scheduling

Scheduling client meetings, interviews, and other appointments can be time-consuming. In this episode, we discuss appointment scheduling apps that can help you save time and get paid faster.

Why should you consider an appointment scheduling app?

There are many reasons to use one of these apps. Here are some of the most important ones:

  1. Allows clients to schedule appointments with you without...
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