Episode 136 - How to grow your business without working for free

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As business owners, we often feel the pressure to give away our work for free. For new service providers, it can feel especially tempting.

This idea does make us feel good in the short term, however, they can lead to stress later on when we are desperately trying to get more money to feed our families. Join Kristin and Jeff as they look at three things will allow you to help people while growing your business.

Networking

Share your knowledge

Build your own business

 

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Episode 134 - 5 ways you can do better

 

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When we are surrounded by problems it is easy to get frustrated or flounder. Join Kristin and Jeff as they discuss ways you can do things without burnout and the drama that can accompany any changes that we make. 

Also, we would like to give a shout out to Cyn Hendrix from The Pharmacist Awnesrs podcast for a great analogy during the live recording on our facebook page. 

The 5 ways you can do better

  1. Assess what you can control
  2. Set expectations
  3. Be Present
  4. Make small changes
  5. Check-in regularly

 

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Episode 133 - It's time to stop half-assing your social media

 

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Twitter's February 2018 changes threw us a curveball. WHAT!? I cannot just use the same tweets over and over again...ever???Honestly, it has been a while since we have thought much about how we use social media at Small Biz Life. If you follow either of us on Twitter, you will notice that we use it mainly as a feed of evergreen content. 

If you're like us, time is a premium, and you don't have a team dedicated to social media strategy. Maybe you have become too reliant on social media scheduling tools, and have let your perhaps your lesser used accounts suffer from atrophy. Join Kristin and Jeff in this episode of Small Biz Life as we consider essential questions for our social media usage.

What we are talking about

  • What do I want to get from social media?
    • How does it fit into my overall business strategy?
    • Who do I want to talk...
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Episode 132 - Are you focusing on the wrong things?

 

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The business cycle can be crazy.  We can work nonstop and it can feel like we are not getting anywhere. Have you ever stopped to ask yourself if you are working on what is important? Join Kristin and Jeff as they explore this important topic.

Many small biz owners struggle to even get three hours of time per week to grow their business according to this OfficeMax survey

5 ways we waste our time 

  1. Excessively cutting the budget
  2. Doing busy work
  3. Organizing yourself
  4. Email and messaging people
  5. Social media for the ... business

The 3 things all small business owners should spend their time on

  1. Creating new products or content
  2. Delivering products to your clients
  3. Selling and marketing your products

5 things we can start doing now to stop the cycle

  1. If you can do it fast, just do it
  2. Automate tasks
  3. Create email templates
  4. ...
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Episode 131 - What is nexus and why you need to know this now

 

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Do you have tax liabilities in another states or countries and not even know it? Nexus is a term that you might have heard but you aren't really sure what it is. Most small businesses don't think about it because it must be something only bigger businesses deal with but states and other countries are getting smarter.

What is nexus?

Merriam-Webster defines nexus as a connection between two things. For tax purposes, that connection creates a tax liability. How does a business create a connection for tax purposes?

How is nexus created?

Under traditional rules, there were three ways to generate nexus in a state:

  1. Have employees
  2. Have assets, including inventory
  3. Have outside salespeople or installers

With the popularity of online shopping and states losing out on sales tax money from those internet sales, states started to redefine how nexus was created. Many...

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Episode 130 - The one thing every proposal must have

 

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Kristin and I have both created many proposals in our 30 years of experience.  We have seen a growing trend in proposals. Listen to today's episode as we discuss this trend and why, if you use it, this tactic it is hurting your business and different ways to change it to your advantage.

What we talk about in this episode

  • Kristin's Trade show blues
  • The problem tactic that needs to be fixed: Proposals without end dates
  • Why is it used?
  • Other times we have seen it
  • Problems with the tactic
    • Either risk future margins or unduly raises the price you can offer today
    • A customer accepts your offer 5 years down the road
    • Focuses time and energy on inquiries that might never be hot leads
    • lose scarcity advantage
    • Might cause 
  • Counterpoint: Should you use it?
    • You have anchored the price in their head (Sticky prices)
    • Really need...
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Episode 129 - 5 myths about small business websites

business/career marketing Mar 04, 2018
 

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Kristin and I easily have hundreds of discussions a year about websites with Small biz owners.  So in this episode, we will be talking about the most common myths we hear about websites and give some simple advice on how to deal with your website.

Myth #1: Homepages need to cover everything

This is like the avatar problem, if you have it all on one page, the page will fail to serve anyone.

Myth #2: Advanced marketing websites are very expensive to set up or

Myth #3: They are too difficult to DIY

  • Partially true, few people have all the skills and time to DIY an advanced marketing site for their business. However, you can do gooder enough.
    1. Design, project planning, programming, Complete SEO, copy write skills, marketing design, graphic design, and security.
  • Put some budget for it:
    1. Thrive Themes for Conversion Focused WordPress Themes, ...
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Episode 128 – 3 reasons your email strategy is failing

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We started our email list because everyone says that you need an email list. However, we found most of the platform gurus fail to explain how to use it.  Join us in this podcast episode as we talk the 3 most common problems we see with companies' email strategies. 

  1. Your idea of what an email list is is wrong
    • It is not newsletter
    • It is not a way to auto email your blog posts
    • You are not connected to the people on your list
  2. Avatar
    • You do not have one
    • or you are ignoring your avatar
  3. You do not have a strategy
    • You make your incentives too complicated
    • The incentive does not make sense with the core offer
    • The incentive is not proportional to the core offer
    • Hoping for sales, not planning for sales

Small Biz takeaway!

Plan to sell and consider Funnel Scripts!

This post contains affiliate links.

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Episode 127 – How the Federal Government is incentivizing you to have employees

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You might be shocked to learn this. The government loves when you hire employees. It has many benefits for them and the people you work with. They love it so much, in the tax law that past called Tax Cuts and Jobs Act of 2017, they created a special tax deduction to help make sure that your business pays out wages once it becomes profitable.

Join Kristin and Jeff as they look at this new tax deduction, That can reduce your small biz profits by 20%.  However, beware if you do not have wages and you make 1 dollar too much... It can cost you the entire deduction.

  • How the government is incentivizing you because of tax reform of 2017
  • Deduction tipping point based on all income sources in the household
    • $157,500 if you are not married
    • $315,000 if you are married
  • If your business profit is $100,000 you may get a $20,000 tax deduction
    • Does not...
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Episode 126 – 5 things being new parents has taught us about small business

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Kristin and I could have panicked. Hearing about how much disruption a newborn can cause in our lives. Even with our fear, we chose to focus on the other advice given to us from most of the parents who talked to us. A newborn will be difficult. However, it will be the biggest blessing we can have and take the opportunity to learn how to have a better life and small business

Kristin and I understand that we will spend the rest of our lives raising our new son. Let us share with you what we have learned to improve our company so far after having a new child.

  1. Have procedures and checklists for EVERYTHING
    1. Daily focus planner
  2. Purchase tools that make your life easier and automate things
    1. Baby Brezza Formula Pro
    2. On Becoming Baby Wise: Giving Your Infant the Gift of Nighttime Sleep
  3. Create a schedule and task lists
    1. Trello
    2. Butler
  4. Do the most important tasks first...
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