Episode 133 - It's time to stop half-assing your social media

 

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Twitter's February 2018 changes threw us a curveball. WHAT!? I cannot just use the same tweets over and over again...ever???Honestly, it has been a while since we have thought much about how we use social media at Small Biz Life. If you follow either of us on Twitter, you will notice that we use it mainly as a feed of evergreen content. 

If you're like us, time is a premium, and you don't have a team dedicated to social media strategy. Maybe you have become too reliant on social media scheduling tools, and have let your perhaps your lesser used accounts suffer from atrophy. Join Kristin and Jeff in this episode of Small Biz Life as we consider essential questions for our social media usage.

What we are talking about

  • What do I want to get from social media?
    • How does it fit into my overall business strategy?
    • Who do I want to talk...
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Episode 128 – 3 reasons your email strategy is failing

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We started our email list because everyone says that you need an email list. However, we found most of the platform gurus fail to explain how to use it.  Join us in this podcast episode as we talk the 3 most common problems we see with companies' email strategies. 

  1. Your idea of what an email list is is wrong
    • It is not newsletter
    • It is not a way to auto email your blog posts
    • You are not connected to the people on your list
  2. Avatar
    • You do not have one
    • or you are ignoring your avatar
  3. You do not have a strategy
    • You make your incentives too complicated
    • The incentive does not make sense with the core offer
    • The incentive is not proportional to the core offer
    • Hoping for sales, not planning for sales

Small Biz takeaway!

Plan to sell and consider Funnel Scripts!

This post contains affiliate links.

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Episode 111 – The missing key to better search rankings

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I have been work on web applications for over a decade. It is an ever-changing environment that can be confusing for a person that has created apps and websites for a living.

So, I am not surprised for a second that many entrepreneurs are confused by the technical side of their website.   

Most website owners fail to understand that there is that SEO optimization is about much more than Keyword strategies.  Search engines like google want their users to not only find the best articles on a search. They want them to have a great experience on the site they are going to. Mobile friendly and website speed are essential parts of this experience.

So, join Kristin and I as we talk about the complete picture of Website Optimization.  And the simple SBL WordPress Optimization Checklist to get started with the easiest problems to...

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Episode 107 – Selecting Task Management Software that works for you

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Have you ever had that day where you work for hours, and check off dozens of items off your to-do list and feel like you have achieved nothing? I have. I have had so many days I started to look at this years ago when I worked at UPS. I started to find that we have a way of creating busy work for ourselves. We create so much of it, we start to use systems to create track it. And private industry has responded with those applications. The task management apps and website.

Task Management software can be great

It can make you get more work done. I am a big believer in getting more done in less time. However, It appears the systems can become a burden. I have worked with many large businesses and government agencies that would start creating more and more applications to track the work that then left the workers in a bind.

If you spend more time tracking yourself, then...

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Episode 93 - How to automate your appointment scheduling

Scheduling client meetings, interviews, and other appointments can be time-consuming. In this episode, we discuss appointment scheduling apps that can help you save time and get paid faster.

Why should you consider an appointment scheduling app?

There are many reasons to use one of these apps. Here are some of the most important ones:

  1. Allows clients to schedule appointments with you without the back and forth of email scheduling.
  2. Allows clients to pay for appointments before the meeting.
  3. Automatically sends appointment reminders.
  4. Allows clients to reschedule if needed.
  5. Allows you to set up classes or workshops with multiple attendees.

You can also use these systems to book other types of appointments like discovery calls and podcast interviews. Really any situation where you need to meet with someone else, you can use one of these systems. 

Key features

There are a lot of apps out there. In this episode, we only discuss a few of them. When looking at different systems, you...

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Episode 91 - 2017 Email List Services Update

There have been some significant updates to email list managers in 2017. In this week's episode, we'll discuss what to look for in an email list service and what the major small business providers are now offering.

Mentions in this episode


Mailchimp
Aweber
Convertkit
GetResponse
ActiveCampaign
Thrive Themes (affiliate link)

Listen Now

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Episode 58 - Using IFTTT to save you time

Have you wanted to automate a task for your business, but had no idea how to start?  We believe there is a simple place to start. IFTTT is an online service that allows you to connect other online applications with two simple formulas.  IFTTTT has over 350 channels, which is what it calls the other online applications.  

First, you can use the channels with a simple formula: If this, then that or IF something happens THEN do something else. So when something happens in a channel, do something in the channel of your choice. Also, you can create a more simple task with the Do formula, or just do a task in a channel. If you are looking for more solutions, we are also a fan of Zapier.

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Episode 57 - Phone apps for small business

There are so many apps out there to help you run your business. Which ones are worth downloading? In this episode, we share our favorite small business apps.

Social Media

  • Buffer
  • Facebook Pages
  • Facebook Groups
  • Periscope
  • YouTube Creator Studio
  • Adobe Photoshop Express
  • Photo Director

Calendar and Email

  • Business Calendar 2
  • aCalendar
  • Inbox

Document Management

  •  Office (Word, Excel, PowerPoint)
  • G Suite (Docs, Sheets, Slides)
  • S Note (Samsung)
  • CamCard
  • Google Drive
  • DropBox
  • CamScanner
  • Evernote

Travel

  • MileIQ
  • Waze
  • Google Maps
  • Uber
  • Yelp or Trip Advisor
  • Airline apps (Delta, Southwest, etc)
  • Priceline
  • Transit Apps
  • Contacts

Money Management

  • Quickbooks
  • Wave Apps
  • Your Bank's App
  • Square
  • Facebook Ads Manager
  • Adsense

News and Books

  • Innoreader
  • Feedly
  • Kindle

Performance and Security

  • CCleaner
  • Speedtest
  • LastPass
  • Avast and Avast Anti-Theft
  • Built-in lock screen

Productivity

  • IF by IFTTT
  • Nozbe
  • Wordpress
  • Microsoft Remote Desktop

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Episode 56 - Reducing stress through automation

In this episode, we discuss how to create systems and use automation to cut your task list, save time, and reduce your stress. What could be better than that?

Assess your business for stressors

What stresses you out? Are there tasks you hate or dread? Make a list of all the things that cause stress in your life to see if there are ways you can automate.

Think about all aspects of your life. Could hiring someone to clean your house or mow your lawn help with your stress levels? Remember your own value when determining what to outsource and automate. This weekend, we purchased a $600 Dyson vacuum. Why? Because it cut the time to vacuum the house by 80%. We didn't need to vacuum the same spot over and over again. Instead of spending hours vacuuming, it took about 30 minutes. Our house will be less dusty, which will help with our allergies and it will save us time. This is an extreme example but for us, it was a worthwhile purchase and I (Kristin) am much less stressed out. The...

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Episode 53 - Preparing for disaster

Do you have a disaster recovery plan? How would your business function if you were hit by a natural disaster or your computer died? In this episode, we discuss steps you can take now to make sure your business is prepared.

Start developing a disaster plan

Disasters can take on many different forms. It could be something as simple as your computer crashing to losing your entire home or office. You should take steps now to ensure that you are prepared. Here are a few things to think about as you start to put together your plan:

  1. What types of disasters could affect my business?
  2. Who are my most valuable people?
  3. What are my most valuable assets?
  4. Which documents need to be protected?

Protecting your papers from disaster

Most business have a lot of important documents. Here are some tips for protecting those documents:

  1. Scan all important documents, including your passport, licence, business licences, and tax returns.
  2. Consider a safe deposit box for documents that are hard or impossible...
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