Kristin and I are always looking for ways to grow our online business. So we have started researching creating an online conference or summit. They offer much of the benefits of a real-life conference with networking and sales. However, the can be put together at a fraction of the cost.
Join Kristin and I as we go deeper into the future trend of small biz retail. The destination location.
Facebook keeps changing how it shares information with its users. Many times they make these very attractive for business owners and then when more people use it throttle it back page grew and then groups. However, Facebook reduced the usefulness without paying for Ads.
Do not get upset, change your focus to Facebook Events. Join Kristin and Jeff as the look at how you use facebook events to grow your business.
Why is it when Kristin and I talk to business owners about problems with marketing and sales they always seem adverse to the idea of building an audience in any fashion. Many will spend time developing content for platforms and leave the content hidden among the billions of sites on the internet and billions and billions of post in social media.
Many owners will:
It is marketing. It takes energy, strategy, and persistence. There is NO easy button. However, why spend the time creating valuable content without spending the time to turn that content into a marketing guru for your company.
You can build a machine that will generate you a predictable number of leads a month, which will lead to...
Vanity metrics are the numbers that push most online businesses. However, they are just that vanity. They can make us feel great when they look good or grow. However, if they are low then we feel horrible. It makes us what to stop.
However, we need to remember that good or bad they mean nothing on their own. Views, downloads, likes, views, and hearts all mean nothing on their own.
What we need to look at is revenue, customers, conversion, cost or ultimately profit.
However, when we start a business those numbers are bad. They are the numbers of "old" business. They are not as sleek and sexy as these more modern metrics that make us feel like we are at least helping others even if we are not yet making money.
We are looking for validation as well. We want profits. However, we do this to help people....
People want to do business with people they like and trust. The only way to create those relationships is to build connections. In this episode, we discuss the 5 keys to creating connections.
Many small business owners struggle with customer acquisition. Traditional advertising doesn't work and many are leery about social media or just don't know what to post.
Today, people want to do business with brands they like and trust. However, many small business owners are waiting for a prospect to become a client before attempting to build relationships. When you start relationship building earlier in the process, it is more likely that a prospect will become a long-time customer.
In this week's episode, we go in depth on the 5 key components to building connections. These components can be used online and in live networking scenarios.
Everyone tells you that stories sell but few people really explain how to do that. In this episode, we discuss how to tell stories in your business and the six elements needed to develop a compelling story.
Everyone says you need an email list but few people really tell you how to start one or what to do with it once you have it. In this episode, we will discuss email list basics to help you get started or to more effectively use your list. We will also discuss the basics of the Can Spam Act, which is the law that regulates commercial email.
If you aren't sure why you need an email list, check out episode 27.
A free email opt-in offer is a great way to get people to sign up. This offer does not need to be a full length book or course. It should have great value but does not need to be time consuming to create. Here are some examples of opt-in offers:
Search Engine Optimization (SEO) is constantly changing. In this episode, we discuss the top SEO tips for 2016. If you haven't looked at the rules for a while, you might be shocked to see how much things have changed in the past few years. We look at two major categories that affect your ranking: technology and content.
Announcement: Jeff and Kristin will be presenting at Launch Out St. Louis on July 22 and 23, 2016. The workshop is titled "Stop the Excuses: Building the business of your dreams." If you are interested in coming to see us, use the code ingram16 to save $25 on your conference ticket. If you are going to the conference, give us a shout out on Twitter @SBLPodcast, or post in the Facebook group.
In the past, the focus of SEO was short posts, keywords, and lots of graphics. In 2016, the search engines are getting smarter, and therefore they expect your content to be smarter. If you think you can just write short posts packed with...
In this episode, we discuss business cards. While some sites believe that the business card is dead, we believe it is still a necessary marketing tool for business.
Some people believe that the business card is passe because it is not interactive, it is not social, and it is old school. We believe business cards are still relevant. During our recent vacation, there were a number of times when giving out a business card was a great option. We got into discussions with Uber drivers, realtors, and other small business owners who asked what our podcast title was. If we didn't have the cards, we would have lost those potential listeners. We have been back for less than a week, and we've already had a number of people reach out to us after receiving the cards. I doubt those people would have remembered us, had we not given them a card. In many networking situations, people can't (or don't want to) pull out their cell phone to look you up on social media,...