Episode 117 – Creating a destination location

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player above.


Join Kristin and I as we go deeper into the future trend of small biz retail. The destination location.

Why are destination locations become so appealing?

  • Are you a destination or location?
    • Destinations rely on people to make a conscious decision to stop at your business
    • Locations rely on high traffic areas to bring in customers
  • Creates a larger potential audience
  • Become a place people must see if near your area
  • Not just for craft stores
    • Jordan’s Furniture
      • IMAX theaters, rope courses, Christmas village, Ice skating rink
    • Ikea
      • Kids play area, restaurant, interesting products
    • Webs
      • Classes, one of the largest yarn stores in the U.S., knowledgeable staff
    • King Arthur Flour
      • Classes, knowledgeable staff, large selection of baking supplies that are hard to find else ware (except on their website)
    • Loveless Café
      • Good food, shopping, national...
Continue Reading...

Episode 116 – Surviving the Holidays

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player above.


Holidays can be crazy!

Especially if you run a small business.  In the United States, it seems the craziness from Thanksgiving through New Year's Day can destroy us.  However, we do not have the Rocket War Day every Easter Day like in Chios island in Greece. It takes surviving the holidays to a whole new level.

Survival is key if you want to thrive a holiday season like we talked about in Episode 67 - Thriving through peak season. However, not everyone is busy during the holidays. If we are slow sometimes survival is more difficult so this year Kristin and I decided to look at both.

Busy

  1. Get organized before the rush
    1. Remember what worked and what didn’t last year
  2. Stay organized during the rush
  3. Hire help! Lots of college students come home around the beginning of December
  4. Cross train your staff

Slow

  1. Get some planning done for next...
Continue Reading...

Episode 115 – Using Facebook Events to grow your business

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below.


Facebook keeps changing how it shares information with its users. Many times they make these very attractive for business owners and then when more people use it throttle it back page grew and then groups. However, Facebook reduced the usefulness without paying for Ads.

Do not get upset, change your focus to Facebook Events. Join Kristin and Jeff as the look at how you use facebook events to grow your business.

Why use Facebook Events

  • Facebook events are not just for concerts and fairs. Any event can be a Facebook event.
  • Facebook events get great visibility
  • Facebook events remind your audience
  • Easily invite people – make them feel special
  • Stream live inside an event

Ideas for events that will work well with Facebook

  • Grand openings
  • Anniversary events
  • Special sales
  • Webinars
  • Unboxing events
  • Trunk shows
  • Special hours
  • Pop-up events
  • Craft shows
  • Classes
  • ...
Continue Reading...

Episode 114 – Building an Audience

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below.


Why is it when Kristin and I talk to business owners about problems with marketing and sales they always seem adverse to the idea of building an audience in any fashion. Many will spend time developing content for platforms and leave the content hidden among the billions of sites on the internet and billions and billions of post in social media.

Many owners will:

  • Create content
  • Look at engagement
  • Look at page views
  • Look at followers
  • give up if creating the material does not generate an audience

Building an audience takes effort

It is marketing. It takes energy, strategy, and persistence. There is NO easy button. However, why spend the time creating valuable content without spending the time to turn that content into a marketing guru for your company.

You can build a machine that will generate you a predictable number of leads a month, which will lead to...

Continue Reading...

Episode 113 – Why you need an avatar

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below.


Small business owners can be funny. We spend so much time trying to find better ways to run our businesses, we overload ourselves and get overwhelmed and avoid getting the basic work done that our business needs. We need to a few strategies when starting that we have to get done and in this episode, we are going to explain one, avatar.

Yes, we have talked avatars before

Back in Episode 4 - Who is your ideal customer? and we also talked about your avatar in the sales process in Episode 79 - The 4x4x3 Insight Guide for Sales. If you do not believe us, Russel Brunson covered the subjects in Dot Com Secrets and more in his follow up book Expert Secrets.

The truth is Avatars, Ideal customers, or Perfect customers are not a secret

So Kristin and I decided to do an entire episode talking about why having an avatar is important.

  • Enough people still...
Continue Reading...

Episode 112 – Tips for a successful launch

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below.


The human brain is funny. It will do many things to protect us. The worse thing it does is lie to us on our behalf. And to be honest Kristin and I see this a lot when business owners share content or try and sell online.  We tell ourselves we are launching, however, we are really just checking off a to-do list item. 

Sharing on Facebook and saying we are done is a failed launch!

Even if we get a few people into our sales process and make a few sales and most people will not do even that. They will complain that they tried to do it and the people just did not want it. The Truth is we just lied to ourselves, we spent so much time creating something of beauty for the world, we spent no time trying on the marketing and sales process. We wished for success and did set ourselves up for failure.

Start planning for your success

Join...

Continue Reading...

Episode 111 – The missing key to better search rankings

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below.


I have been work on web applications for over a decade. It is an ever-changing environment that can be confusing for a person that has created apps and websites for a living.

So, I am not surprised for a second that many entrepreneurs are confused by the technical side of their website.   

Most website owners fail to understand that there is that SEO optimization is about much more than Keyword strategies.  Search engines like google want their users to not only find the best articles on a search. They want them to have a great experience on the site they are going to. Mobile friendly and website speed are essential parts of this experience.

So, join Kristin and I as we talk about the complete picture of Website Optimization.  And the simple SBL WordPress Optimization Checklist to get started with the easiest problems to...

Continue Reading...

Episode 110 – Top 3 Reason your Facebook ads do not meet your expectations

business/career marketing Oct 22, 2017

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below.


Kristin and I always talk to our Facebook group members. The other week the topic of Facebook ads came up. We talked about small business owners about their experience and/ or problems with Facebook ads.

What are the 3 top reasons your Facebook ads do not meet your expectations?

  1. No expectations
  2. No objective for the Ad
  3. Do not understand how to target an audience

Additional resources to help you get better ads

Images for  Episode 110

 

Continue Reading...

Episode 109 – The Truth about working with your significant other

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below.

Kristin and I have been working with each other in small business since 2005. We have seen lots of good and bad times since we started working together. We have learned the most important truth about working with your spouse. 

A family business is no place for a weak marriage

The truth is maintaining a great marriage is work. No matter how much you love each other. Between survival, family, and friends many marriages strain. In 2015 16.9 divorces happened per 1,000 married women according to researchers at Bowling Green State University.  That is over 1.1 Million woman in 2015 alone and that was a good year.

You risk going from husband and wife to business partners.

However, all is not lost. There have been many family businesses that have stood the test of time. They have not only survived the marriage, they have not gone out of business....

Continue Reading...

Episode 108 – What is the future of Small Business? Small Biz 2.0

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below.


Small businesses are formed for many reasons. We started ours because we loved our hobby of teaching, inspiring, and entertaining people. There are many reasons to start a small biz. You might want to work for yourself or make some more money. However, we live in a changing world. We cannot afford to lose track of the trends in small business or we risk losing the business we love. So we need to understand, where small business if going.

What is the biggest change coming to small biz?

There are many changes that will continue to happen with Small Business. Record numbers will be starting up and failing every year. However, the biggest change is that the older definitions will start disappearing. Local business versus international business and online business versus offline business will merge into business.

It really has been changing with the invention of the online...

Continue Reading...
1 2 3 4 5 6 7 8 9 10 11 12