The key to sales is effectively communicating your message. In this episode, Kristin and Jeff discuss tips for improving your communication online and in-person.
We have a simple choice to make each morning: do I want to live my life full of negativity or do I want to be a positive person? In this episode, we discuss how to change your attitude to allow more joy and prosperity in your life.
People are naturally drawn to positive people because there is so much negativity in the world. Having an optimistic attitude also gives you more energy. If you have ever had a stressful day where most of your thoughts were negative, you know how that can drain your energy. Having a positive attitude also leaves you open to be able to experience new things and allows you to build your business.
Here are a few steps to begin changing your attitude for the better. All of these are discussed in detail in the episode.
We all wish every call and meeting led to a new sale, but hearing "No" is common in business. In this episode, we discuss how to use rejection to push your business forward so you may hear more "Yes" in the future.
Most small business owners are terrible at saying "No". That is part of the reason that our schedules are overloaded. As you become better at saying "No", it becomes easier for you to hear it. It helps give you clarity, knowing that not every proposed business relationship is a good fit. It will also help you better assess if a customer is a good fit for your business.
Good sales people do not just look at how many deals they close. They also look at the number of connections made, meetings set, and follow-up calls. This allows them to see how many proposals must be made to book a sale. When you move away from sales metrics and start focusing on other key goals, it is easier to hear rejection because you...
As we get into the final stretch of the year but before the holidays begin, Jeff and Kristin are starting to work on planning products and services for 2017. This is a great time to discuss developing new offerings for your business. We discuss how to begin the process of developing new products and services.
Do you have a menu of your current products and services? If not, this is where you need to start. If you can't clearly define what you currently sell, how do you expect your clients to understand what you do? Don't be cryptic about what you do. Clearly define your business for your customers. Don't use industry speak; use your customers' language. Take a look at your website or ask someone to do it for you to make sure your message is clear. This is also the starting point because this will give you an idea if there are gaps in your offerings. Do you need to offer supplemental products? Are there services that are outside...
Search Engine Optimization (SEO) is constantly changing. In this episode, we discuss the top SEO tips for 2016. If you haven't looked at the rules for a while, you might be shocked to see how much things have changed in the past few years. We look at two major categories that affect your ranking: technology and content.
Announcement: Jeff and Kristin will be presenting at Launch Out St. Louis on July 22 and 23, 2016. The workshop is titled "Stop the Excuses: Building the business of your dreams." If you are interested in coming to see us, use the code ingram16 to save $25 on your conference ticket. If you are going to the conference, give us a shout out on Twitter @SBLPodcast, or post in the Facebook group.
In the past, the focus of SEO was short posts, keywords, and lots of graphics. In 2016, the search engines are getting smarter, and therefore they expect your content to be smarter. If you think you can just write short posts packed with...
We have seen so many businesses fail because they are not focusing on the two most important aspects of their business: building an audience and providing products and/or services.
Even if you have the most amazing products and services in the world, if you have no audience then you will have no sales. Building an audience is a critical step for success. Here are some tips for building an audience.
In this episode, we discuss 7 simple ways to wow your customers. So often we get so focused on the next big thing that will move our business forward, that we forget the small things. These are 7 business fundamentals that you can begin improving upon today. We give suggestions for many types of businesses to improve your communications with clients.
In this episode, we discuss the value of mastermind groups, how to get your own group started, and how to run them. We are huge fans of mastermind groups, and believe they are one of the most important tools to have in your tool box. We also discuss accountability partners.
Accountability partners are best when you are trying to achieve a particular goal, like getting up early or getting particular tasks done. Just remember that as an accountability partner, you are not just accountable for yourself, you are also accountable for the person who is your partner. When you are first starting out, or if you have a lot on your plate, this might not be a good option for you. This is why we are big fans of mastermind groups. The accountability portion is spread out among the members of the group, so there is less pressure on each individual member of the group.
A mastermind group is like a board of directors for your small business. The...
In this episode, Jeff and Kristin discuss why you might not be connecting with your customers: you aren't speaking their language.
If you are having trouble connecting with your customers, they may not understand the language you are speaking. Are you using industry terminology that your customers are not familiar with?
Jeff shares another tip to reduce your chances of infecting your computer with malware that encourages...
This week, we discuss how to use surveys to grow your business and better serve your customers. We also discuss tools you can use to create free surveys and how to promote them.
Surveys are a great way to grow your business. It allows you to ask potential customers about ideas you have and get them excited about new products and services. It allows you to engage customers and make them feel invested in your brand. Getting feedback before launching a product or service allows you to avoid mistakes before they happen.
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