Episode 133 - It's time to stop half-assing your social media

 

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Twitter's February 2018 changes threw us a curveball. WHAT!? I cannot just use the same tweets over and over again...ever???Honestly, it has been a while since we have thought much about how we use social media at Small Biz Life. If you follow either of us on Twitter, you will notice that we use it mainly as a feed of evergreen content. 

If you're like us, time is a premium, and you don't have a team dedicated to social media strategy. Maybe you have become too reliant on social media scheduling tools, and have let your perhaps your lesser used accounts suffer from atrophy. Join Kristin and Jeff in this episode of Small Biz Life as we consider essential questions for our social media usage.

What we are talking about

  • What do I want to get from social media?
    • How does it fit into my overall business strategy?
    • Who do I want to talk...
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Episode 129 - 5 myths about small business websites

business/career marketing Mar 04, 2018
 

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Kristin and I easily have hundreds of discussions a year about websites with Small biz owners.  So in this episode, we will be talking about the most common myths we hear about websites and give some simple advice on how to deal with your website.

Myth #1: Homepages need to cover everything

This is like the avatar problem, if you have it all on one page, the page will fail to serve anyone.

Myth #2: Advanced marketing websites are very expensive to set up or

Myth #3: They are too difficult to DIY

  • Partially true, few people have all the skills and time to DIY an advanced marketing site for their business. However, you can do gooder enough.
    1. Design, project planning, programming, Complete SEO, copy write skills, marketing design, graphic design, and security.
  • Put some budget for it:
    1. Thrive Themes for Conversion Focused WordPress Themes, ...
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Episode 128 – 3 reasons your email strategy is failing

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We started our email list because everyone says that you need an email list. However, we found most of the platform gurus fail to explain how to use it.  Join us in this podcast episode as we talk the 3 most common problems we see with companies' email strategies. 

  1. Your idea of what an email list is is wrong
    • It is not newsletter
    • It is not a way to auto email your blog posts
    • You are not connected to the people on your list
  2. Avatar
    • You do not have one
    • or you are ignoring your avatar
  3. You do not have a strategy
    • You make your incentives too complicated
    • The incentive does not make sense with the core offer
    • The incentive is not proportional to the core offer
    • Hoping for sales, not planning for sales

Small Biz takeaway!

Plan to sell and consider Funnel Scripts!

This post contains affiliate links.

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Episode 118 - The basics of Online Summits

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Kristin and I are always looking for ways to grow our online business. So we have started researching creating an online conference or summit.  They offer much of the benefits of a real-life conference with networking and sales. However, the can be put together at a fraction of the cost.

  • What are they?
    • More advanced than other forms of outreach content. However,
    • Online only conferences
    • Typically, free content for a limited time
    • Typically sells with lifetimes sales product “All-Access Pass”
  • What are they good for?
    • Building your authority
    • Building your email list
    • Creating a product to sell
      • Possibly evergreen
  • And What do I need to do them?
    • Ability to record the video interviews
      • Hangouts / Skype
    • Platform to deliver the content for free
      • Could be embedded YouTube Videos
    • Platform to upsell the content
      • Redirect all old...
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Episode 117 – Creating a destination location

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Join Kristin and I as we go deeper into the future trend of small biz retail. The destination location.

Why are destination locations become so appealing?

  • Are you a destination or location?
    • Destinations rely on people to make a conscious decision to stop at your business
    • Locations rely on high traffic areas to bring in customers
  • Creates a larger potential audience
  • Become a place people must see if near your area
  • Not just for craft stores
    • Jordan’s Furniture
      • IMAX theaters, rope courses, Christmas village, Ice skating rink
    • Ikea
      • Kids play area, restaurant, interesting products
    • Webs
      • Classes, one of the largest yarn stores in the U.S., knowledgeable staff
    • King Arthur Flour
      • Classes, knowledgeable staff, large selection of baking supplies that are hard to find else ware (except on their website)
    • Loveless Café
      • Good food, shopping, national...
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Episode 115 – Using Facebook Events to grow your business

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Facebook keeps changing how it shares information with its users. Many times they make these very attractive for business owners and then when more people use it throttle it back page grew and then groups. However, Facebook reduced the usefulness without paying for Ads.

Do not get upset, change your focus to Facebook Events. Join Kristin and Jeff as the look at how you use facebook events to grow your business.

Why use Facebook Events

  • Facebook events are not just for concerts and fairs. Any event can be a Facebook event.
  • Facebook events get great visibility
  • Facebook events remind your audience
  • Easily invite people – make them feel special
  • Stream live inside an event

Ideas for events that will work well with Facebook

  • Grand openings
  • Anniversary events
  • Special sales
  • Webinars
  • Unboxing events
  • Trunk shows
  • Special hours
  • Pop-up events
  • Craft shows
  • Classes
  • ...
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Episode 114 – Building an Audience

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Why is it when Kristin and I talk to business owners about problems with marketing and sales they always seem adverse to the idea of building an audience in any fashion. Many will spend time developing content for platforms and leave the content hidden among the billions of sites on the internet and billions and billions of post in social media.

Many owners will:

  • Create content
  • Look at engagement
  • Look at page views
  • Look at followers
  • give up if creating the material does not generate an audience

Building an audience takes effort

It is marketing. It takes energy, strategy, and persistence. There is NO easy button. However, why spend the time creating valuable content without spending the time to turn that content into a marketing guru for your company.

You can build a machine that will generate you a predictable number of leads a month, which will lead to...

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Episode 113 – Why you need an avatar

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Small business owners can be funny. We spend so much time trying to find better ways to run our businesses, we overload ourselves and get overwhelmed and avoid getting the basic work done that our business needs. We need to a few strategies when starting that we have to get done and in this episode, we are going to explain one, avatar.

Yes, we have talked avatars before

Back in Episode 4 - Who is your ideal customer? and we also talked about your avatar in the sales process in Episode 79 - The 4x4x3 Insight Guide for Sales. If you do not believe us, Russel Brunson covered the subjects in Dot Com Secrets and more in his follow up book Expert Secrets.

The truth is Avatars, Ideal customers, or Perfect customers are not a secret

So Kristin and I decided to do an entire episode talking about why having an avatar is important.

  • Enough people still...
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Episode 112 – Tips for a successful launch

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The human brain is funny. It will do many things to protect us. The worse thing it does is lie to us on our behalf. And to be honest Kristin and I see this a lot when business owners share content or try and sell online.  We tell ourselves we are launching, however, we are really just checking off a to-do list item. 

Sharing on Facebook and saying we are done is a failed launch!

Even if we get a few people into our sales process and make a few sales and most people will not do even that. They will complain that they tried to do it and the people just did not want it. The Truth is we just lied to ourselves, we spent so much time creating something of beauty for the world, we spent no time trying on the marketing and sales process. We wished for success and did set ourselves up for failure.

Start planning for your success

Join...

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Episode 110 – Top 3 Reason your Facebook ads do not meet your expectations

business/career marketing Oct 22, 2017

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Kristin and I always talk to our Facebook group members. The other week the topic of Facebook ads came up. We talked about small business owners about their experience and/ or problems with Facebook ads.

What are the 3 top reasons your Facebook ads do not meet your expectations?

  1. No expectations
  2. No objective for the Ad
  3. Do not understand how to target an audience

Additional resources to help you get better ads

Images for  Episode 110

 

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