Twitter's February 2018 changes threw us a curveball. WHAT!? I cannot just use the same tweets over and over again...ever???Honestly, it has been a while since we have thought much about how we use social media at Small Biz Life. If you follow either of us on Twitter, you will notice that we use it mainly as a feed of evergreen content.
If you're like us, time is a premium, and you don't have a team dedicated to social media strategy. Maybe you have become too reliant on social media scheduling tools, and have let your perhaps your lesser used accounts suffer from atrophy. Join Kristin and Jeff in this episode of Small Biz Life as we consider essential questions for our social media usage.
Kristin and I easily have hundreds of discussions a year about websites with Small biz owners. So in this episode, we will be talking about the most common myths we hear about websites and give some simple advice on how to deal with your website.
Myth #1: Homepages need to cover everything
This is like the avatar problem, if you have it all on one page, the page will fail to serve anyone.
Myth #2: Advanced marketing websites are very expensive to set up or
Myth #3: They are too difficult to DIY
We started our email list because everyone says that you need an email list. However, we found most of the platform gurus fail to explain how to use it. Join us in this podcast episode as we talk the 3 most common problems we see with companies' email strategies.
Small Biz takeaway!
Plan to sell and consider Funnel Scripts!
This post contains affiliate links.
Kristin and I are always looking for ways to grow our online business. So we have started researching creating an online conference or summit. They offer much of the benefits of a real-life conference with networking and sales. However, the can be put together at a fraction of the cost.
Join Kristin and I as we go deeper into the future trend of small biz retail. The destination location.
Facebook keeps changing how it shares information with its users. Many times they make these very attractive for business owners and then when more people use it throttle it back page grew and then groups. However, Facebook reduced the usefulness without paying for Ads.
Do not get upset, change your focus to Facebook Events. Join Kristin and Jeff as the look at how you use facebook events to grow your business.
Why is it when Kristin and I talk to business owners about problems with marketing and sales they always seem adverse to the idea of building an audience in any fashion. Many will spend time developing content for platforms and leave the content hidden among the billions of sites on the internet and billions and billions of post in social media.
Many owners will:
It is marketing. It takes energy, strategy, and persistence. There is NO easy button. However, why spend the time creating valuable content without spending the time to turn that content into a marketing guru for your company.
You can build a machine that will generate you a predictable number of leads a month, which will lead to...
Small business owners can be funny. We spend so much time trying to find better ways to run our businesses, we overload ourselves and get overwhelmed and avoid getting the basic work done that our business needs. We need to a few strategies when starting that we have to get done and in this episode, we are going to explain one, avatar.
Back in Episode 4 - Who is your ideal customer? and we also talked about your avatar in the sales process in Episode 79 - The 4x4x3 Insight Guide for Sales. If you do not believe us, Russel Brunson covered the subjects in Dot Com Secrets and more in his follow up book Expert Secrets.
So Kristin and I decided to do an entire episode talking about why having an avatar is important.
The human brain is funny. It will do many things to protect us. The worse thing it does is lie to us on our behalf. And to be honest Kristin and I see this a lot when business owners share content or try and sell online. We tell ourselves we are launching, however, we are really just checking off a to-do list item.
Even if we get a few people into our sales process and make a few sales and most people will not do even that. They will complain that they tried to do it and the people just did not want it. The Truth is we just lied to ourselves, we spent so much time creating something of beauty for the world, we spent no time trying on the marketing and sales process. We wished for success and did set ourselves up for failure.
Kristin and I always talk to our Facebook group members. The other week the topic of Facebook ads came up. We talked about small business owners about their experience and/ or problems with Facebook ads.