Episode 139 - Have we overinvested in Facebook?

 

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If you have a business that serves people online in 2018, the chances are you chunks of your business on Facebook. Starting with Ads, we have messenger bots, groups, and pages.  Join Kristin and Jeff as they tackle the question, "Have we built too much of our platforms on...

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Episode 137 - 5 things you need to do before every speaking engagement

 

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Getting picked to speak can be exciting and maybe even a bit frightening. We scramble to get it all ready to give the speech of our life. However, it can be easy to forget a few necessary steps to support our events. Join Kristin and Jeff as we talk about the 5 things you need to...

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Episode 133 - It's time to stop half-assing your social media

 

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Twitter's February 2018 changes threw us a curveball. WHAT!? I cannot just use the same tweets over and over again...ever???Honestly, it has been a while since we have thought much about how we use social media at Small Biz Life. If you follow either of us on Twitter, you will...

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Episode 129 - 5 myths about small business websites

business/career marketing Mar 04, 2018
 

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Kristin and I easily have hundreds of discussions a year about websites with Small biz owners.  So in this episode, we will be talking about the most common myths we hear about websites and give some simple advice on how to deal with your website.

Myth #1:...

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Episode 128 – 3 reasons your email strategy is failing

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We started our email list because everyone says that you need an email list. However, we found most of the platform gurus fail to explain how to use it.  Join us in this podcast episode as we talk the 3 most common problems we see with companies' email...

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Episode 118 - The basics of online summits

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Kristin and I are always looking for ways to grow our online business. So we have started researching creating an online conference or summit.  They offer much of the benefits of a real-life conference with networking and sales. However, the can be put...

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Episode 117 – Creating a destination location

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Join Kristin and I as we go deeper into the future trend of small biz retail. The destination location.

Why are destination locations become so appealing?

  • Are you a destination or location?
    • Destinations rely on people to make a conscious decision to stop at your business
    • ...
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Episode 115 – Using Facebook Events to grow your business

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Facebook keeps changing how it shares information with its users. Many times they make these very attractive for business owners and then when more people use it throttle it back page grew and then groups. However, Facebook reduced the usefulness without paying for Ads.

...

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Episode 114 – Building an Audience

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Why is it when Kristin and I talk to business owners about problems with marketing and sales they always seem adverse to the idea of building an audience in any fashion. Many will spend time developing content for platforms and leave the content hidden among the billions of sites...

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Episode 113 – Why you need an avatar

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Small business owners can be funny. We spend so much time trying to find better ways to run our businesses, we overload ourselves and get overwhelmed and avoid getting the basic work done that our business needs. We need to a few strategies when starting that we have to get...

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