Episode 12 - Are you speaking your customer's language?

In this episode, Jeff and Kristin discuss why you might not be connecting with your customers: you aren't speaking their language.

In the News

Is Fallout 4 better than sex? Pornhub reveals traffic dropped 10% on the day the game was released.

Small Business Saturday: The antithesis of Black Friday

Speaking your customers' language

If you are having trouble connecting with your customers, they may not understand the language you are speaking. Are you using industry terminology that your customers are not familiar with?

  1. Have 5 people who do not work in your field review your website and marketing materials.
  2. Check out your competition on Similar Web to see what terms are driving traffic to their sites.
  3. Think of the terms that your customers use when discussing their needs with you. In you hear the same terminology over and over, incorporate it into your website copy.

Tip of the Week

Jeff shares another tip to reduce your chances of infecting your computer with malware that encourages you to download "updates" on your computer. NNortheasternUniversity – How to avoid malware

App of the Week

Tomighty Productivity Timer

Other Mentions

Fallout 4

Pat Flynn

John Lee Dumas

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FREE DOWNLOAD: The system to guide your leads to sales

(The 1st question has saved us hundreds of hours of wasted time)

We all have wasted time trying to sell to people before they are ready. So we came up with this simple system to guide our leads to sales and have included 21 questions you need to answer to make sure they are ready to make the sale.