Episode 130 - The one thing every proposal must have

 

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Kristin and I have both created many proposals in our 30 years of experience.  We have seen a growing trend in proposals. Listen to today's episode as we discuss this trend and why, if you use it, this tactic it is hurting your business and different ways to change it to your advantage.

What we talk about in this episode

  • Kristin's Trade show blues
  • The problem tactic that needs to be fixed: Proposals without end dates
  • Why is it used?
  • Other times we have seen it
  • Problems with the tactic
    • Either risk future margins or unduly raises the price you can offer today
    • A customer accepts your offer 5 years down the road
    • Focuses time and energy on inquiries that might never be hot leads
    • lose scarcity advantage
    • Might cause 
  • Counterpoint: Should you use it?
    • You have anchored the price in their head (Sticky prices)
    • Really need evidence 
  • How can it be modified?
  • Focus on upping your proposal game

Small Biz takeaway!

Check out Proposal Secrets, and make sure you are getting the most out of the time you spend creating great proposals.

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