Episode 4 - Who is your ideal customer?

In this episode, Kristin and Jeff discuss why you need to know who your ideal customer is and tips for identifying your ideal customer.

In the News

Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web

The 5 worst cash-flow mistakes small business owners make

From The Mailbag

Carla asked about employees and subcontractors. Kristin tackles this question based off the IRS guidelines on employees and independent contractors.

IRS Form 8919 - used by subcontractors who should have been treated as employees.

Identifying your ideal customer

Jeff and Kristin discuss why you need to identify your ideal customer. We discuss the characteristics that should be included in the profile of your ideal customer. Once you have that information, we discuss how you can use that information to grow your business.

App of the Week

Gusto payroll services. Save $4 per month and $2 per employee for life by contacting Kristin by October 31, 2015.

Other mentions this week

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FREE DOWNLOAD: The system to guide your leads to sales

(The 1st question has saved us hundreds of hours of wasted time)

We all have wasted time trying to sell to people before they are ready. So we came up with this simple system to guide our leads to sales and have included 21 questions you need to answer to make sure they are ready to make the sale.