Everyone says you need an email list but few people really tell you how to start one or what to do with it once you have it. In this episode, we will discuss email list basics to help you get started or to more effectively use your list. We will also discuss the basics of the Can Spam Act, which is the law that regulates commercial email.
If you aren't sure why you need an email list, check out episode 27.
A free email opt-in offer is a great way to get people to sign up. This offer does not need to be a full length book or course. It should have great value but does not need to be time consuming to create. Here are some examples of opt-in offers:
You should not email your list more than once or twice per week unless you have told them you will email more often. If you are doing a launch, set up a separate list for that launch with it's own opt-in offer so you can email them more frequently.
We have talked about calls-to-action a number of times on the show. A call-to-action trains your subscribers to act. Each email should have one call to action. You can repeat the call-to-action multiple times but don't over do it. Add a post script (P.S.) after your email signature with your call to action. This is one of the most effective ways to add a call-to-action. Examples of calls-to-action are:
The Can-Spam Act of 2003 is the law that governs email lists and other commercial email. There are a few basics you need to follow in order to comply with this law:
(The 1st question has saved us hundreds of hours of wasted time)
We all have wasted time trying to sell to people before they are ready. So we came up with this simple system to guide our leads to sales and have included 21 questions you need to answer to make sure they are ready to make the sale.