How often do you check out what your competition is doing? How often do you look at leaders in your industry to see how they are innovating? In this episode, we discuss how to do market research to strengthen your competitive advantage.   

Reminder: Build your home base

In episode 2, we discussed why it is so important to have a website and not rely strictly on social media. Vine...

We all wish every call and meeting led to a new sale, but hearing "No" is common in business. In this episode, we discuss how to use rejection to push your business forward so you may hear more "Yes" in the future. 

Learn to say "No"

Most small business owners are terrible at saying "No". That is part of the reason that our schedules are overloaded. As you become better at saying "No", it...

Everyone tells you that stories sell but few people really explain how to do that. In this episode, we discuss how to tell stories in your business and the six elements needed to develop a compelling story.

Elements of a story

1. Theme
2. Conflict
3. Characters
4. Plot
5. Setting
6. Audience

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below

Everyone says you need an email list but few people really tell you how to start one or what to do with it once you have it. In this episode, we will discuss email list basics to help you get started or to more effectively use your list. We will also discuss the basics of the Can Spam Act, which is the law that regulates commercial email.

If you aren't sure why you need an email list, check...

As we get into the final stretch of the year but before the holidays begin, Jeff and Kristin are starting to work on planning products and services for 2017. This is a great time to discuss developing new offerings for your business. We discuss how to begin the process of developing new products and services.

What products and services do you currently offer?

Do you have a menu of your...

Many small business owners and customers are sending their kids back to school. As fall approaches, what effect does this have on your small business? 

Time

As kids go back to school, parents and teachers will be adjusting their schedules. What does that mean for your small business?

• More traffic on the roads especially before and after school. Make sure to allow more travel time getting...

YouTube is a very powerful platform for small business owners, however very few actually utilize it for growing their business. In this episode, we discuss why you should be on YouTube and some of our top YouTube tips. 

Why your business should be on YouTube

Most people don't realize that YouTube is one of the largest social media networks. The site has 1.3 billion users (Facebook has 1.44...

We see life lessons all around us, and the Olympics are no different. In this week's episode, we discuss 5 things the Olympics can teach us about small business.

Here are our 5 top lessons we learned from the Olympics:

Too many sales messages ruin the experience

One of the major complaints found on social media about the opening ceremony broadcast was the overabundance of commercial breaks. The...

Did you create goals at the beginning of the year? Have you been reviewing them on a regular basis? In this episode, we discuss how to review your goals as we reach the middle of the year to celebrate your wins, tweak your goals, and do some introspection to see why you haven't achieved your goals. 

Why should you review your goals now?

Half-way through the year is an excellent time...

Search Engine Optimization (SEO) is constantly changing. In this episode, we discuss the top SEO tips for 2016. If you haven't looked at the rules for a while, you might be shocked to see how much things have changed in the past few years. We look at two major categories that affect your ranking: technology and content.

Announcement: Jeff and Kristin will be presenting at Launch Out St. Louis...