Episode 84 - Your small biz advertising guide

Do you have an advertising plan? Do you have an advertising budget? Are you just throwing things at the wall to see what sticks? In this episode, we discuss steps for putting together an advertising plan and some of the best options for advertising no matter how big or small your budget is. 

Most small businesses do not have an advertising strategy; they just throw ads out into the world...

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Episode 79 - The 4x4x3 Insight Guide for Sales

How where your sales today?

Ever wonder why those other businesses seem confident when the make an advertising buy for their business. Heck are you too scared to even try to buy and add because you think it will just waste your money?

It can be scary to create a funnel or a process for converting prospective clients into sales. We are looking will have to measure what we are doing.  We...

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Episode 78 - The best social media platform for your audience

 In this episode, we discuss where to find your audience on social media so you can focus your attention in the right places. 

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Amy Campbell

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Episode 75 - Social media scheduling update

There are always new players in the social media marketing world. In this episode, Jeff and Kristin look at two new players in the market: Tailwind and Recurpost. We also discuss our requirements for social media scheduling apps.

Our social media scheduling requirements

There are a few key items we always look for in social media scheduling apps:

  1. Library building for Facebook, Twitter,...
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Episode 67 - Thriving through peak season

Every business has a peak season, whether it is a natural part of your industry or because you are doing a launch. In this episode, we discuss strategies for having a more productive and profitable peak season.

There are three major parts of peak season: planning, peak season, and post-peak wrap-up. We discuss each of these areas in this episode.

Don't think you have a peak season? Every...

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Episode 66 - Podcast basics

Starting a podcast can seem very overwhelming, but it's actually easier than it appears. In this episode, we discuss how to start a podcast, what equipment you'll need, and how to get it out to the world.

Before you start recording

  1. Listen to other podcasts to see what is out there. Take note of the format and length of the show.
  2. Determine what your topic will be. Don't be tempted to over niche...
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Episode 61 - Differentiating yourself from the competition

How often do you check out what your competition is doing? How often do you look at leaders in your industry to see how they are innovating? In this episode, we discuss how to do market research to strengthen your competitive advantage.   

Reminder: Build your home base

In episode 2, we discussed why it is so important to have a website and not rely strictly on social media. Vine...

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Episode 55 - How to use storytelling in your business

Everyone tells you that stories sell but few people really explain how to do that. In this episode, we discuss how to tell stories in your business and the six elements needed to develop a compelling story.

Elements of a story

  1. Theme
  2. Conflict
  3. Characters
  4. Plot
  5. Setting
  6. Audience

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Episode 54 - Email list basics

Everyone says you need an email list but few people really tell you how to start one or what to do with it once you have it. In this episode, we will discuss email list basics to help you get started or to more effectively use your list. We will also discuss the basics of the Can Spam Act, which is the law that regulates commercial email.

If you aren't sure why you need an email list, check...

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Episode 52 - Developing products and services

As we get into the final stretch of the year but before the holidays begin, Jeff and Kristin are starting to work on planning products and services for 2017. This is a great time to discuss developing new offerings for your business. We discuss how to begin the process of developing new products and services.

What products and services do you currently offer?

Do you have a menu of your...

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