Episode 27 - Why you need an email list

In this episode, we discuss why you need an email list, how to get started, and what to do once you have one.

Why you need an email list

  1. Allows you to have one-on-one conversations on a massive scale
  2. Social media platforms change, but email is always there
  3. Email allows you to build trust
  4. Email has higher sales conversion than social media
  5. It's easy to miss social media posts but email stays in the inbox

Our episode on Facebook profiles, pages, and groups

Getting started

  1. You need an email service provider like MailChimp or AWeber
  2. Allow people to sign up via Facebook (using the call to action) and on your website. We love the SumoMe plugin for wordpress
  3. You can use Zapier to link your other programs, like Quickbooks, Paypal, or your online shopping cart to your email service provider
  4. Lead magnet providing value in exchange for someone giving you their email address. This can be a short PDF, a video series, checklist, or worksheet. Make sure that the lead magnet is in line with your...
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Episode 26 - Pause, reflect, and reset

In this episode, Jeff and Kristin discuss stressful and crazy situations they encountered this week and the process used to get back on track: Pause, Reflect, Reset. They also discuss ways to track your efforts on social media and in advertisements to make sure your time and resources are going to the right places.

Other mentions

Jeff's other podcast, The Worldbuilder's Anvil

Brendon Burchard's Expert Academy. You can also check out Brendon's book, The Millionaire Messenger

Kristin's other site, Accounting In Focus

Jaime Masters Eventual Millionaire

Melissa the Coach

Michael Hyatt, author of the new book Living Forward

Nozbe Task Management (use promo code SMALLBIZLIFE to save 10%)

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below

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Episode 25 - Family buy-in and business success

As small business owners, our businesses are a huge part of our life. Our families are also a huge part of our lives. You cannot run your business without buy-in from your family. In this episode, we discuss tips for improving communication with your family regarding your business needs.

Steps for better communication with your family

  1. Recognize what your family needs from you.
  2. Recognize and communicate your needs to your family.
  3. Ask for help.
  4. Check-in on a regular basis to make sure things are going smoothly.
  5. Share your schedule with your family and encourage them to share their schedule with you.

Other Mentions

Tim Grahl

Brendon Burchard

Boundaries by Dr. Henry Cloud

Study regarding children and chores

Don't treat your business like a hobby

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Episode 24 - Privacy versus security

In this episode, we discuss something pretty controversial, the argument about privacy and security. We read and discuss the court ruling instructing Apple to unlock the phone used by one of the San Bernadino shooters. We also discuss why this is such an important issue for all users of technology, but especially business owners.

Privacy vs. Security

On February 16, a Court in California ruled that Apple must unlock an iPhone that was used by one of the San Bernadino shooters. In this episode, we discuss the ruling, including what the Government expects Apple to do and what this ruling means for individuals and small businesses. We encourage you to become well informed on this issue. Do your own research and develop your own opinion. Don't listen to the talking heads (us included).

Apple is right to defy the FBI over phone encryption - Mercatus Center, George Mason University

Putting the terrorist threat in perspective - Reason Foundation

Jeff's Bonus Article: Who has your back?...

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Episode 23 - 10 tips for protecting yourself online

We get so wrapped up in our businesses that we often forget to protect ourselves online. In this episode, we discuss some common sense ways to protect yourself and your business.

In this news

Since we are discussing security, let's start with why it's so important. Last week, the IRS suffered another data breach. With so many major breaches in the last few years, it is important to make sure you do your best to protect yourself online.

10 tips for protecting yourself online

This week's episode is based on an article from ZDNet.

  1. Have anti-virus software and keep it updated. If you think you don't need to do this if you have a Mac, you should read this article.
  2. Always use a firewall. Your router and your computer should both offer a firewall. Make sure they are turned on.
  3. Make sure your operating system and software are up-to-date. This includes your phone and your website.
  4. Don't download pirated media or software. Only use trusted sites to download software.
  5. Don't...
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Episode 22 - What to look for in an accountant

In this episode, Jeff and Kristin discuss what you should look for in a new accountant. We also discuss copyright law and the recent IRS outage.

In the news

Before I can fix this tractor, we need to fix copyright law

IRS resolves e-file outage

What to look for in an accountant

This week's topic was inspired by a question I was asked by Clay Shaver of the Remodeling Clay Podcast (one of my favorite podcasts). Clay asked, "What should I look for when hiring an accountant?" First, you are looking for a trusted advisor, not just a tax preparer. Here are some of the questions you should be asking when hiring an accountant to work with you and your business:

  • What types of business do you work with? Ask this question before discussing your business.
  • Ask about his/her education because anyone can prepare taxes. Look for someone with degrees in accounting.
  • Ask about his/her experience before he/she started preparing taxes in his/her own business.
  • What type of licensing does the person...
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Episode 21 - Don't let fear hold you back

In this episode, Jeff and Kristin discuss fear, how it can hold you back, the excuses you make because of it, and how to get past it to move your business forward.

IN THE NEWS

Google Chrome gets ready to mark all HTTP sites as "bad"

ADDRESSING YOUR FEARS

Jeff and Kristin have a very frank discussion about fear and you get some history on how we got where we are today. We discuss our own fears and how we have been able to work through those fears. We also give you tips on how you can battle your fears.

If this episode really resonated with you, you should read Start by Jon Acuff. He does a great job discussing fear and how to overcome it.

Want to join a community to help you battle your fears? Check out the Small Biz Life Community on Facebook.

TIP OF THE WEEK

In the next two weeks, do something outside your comfort zone.

APP OF THE WEEK

My Fitness Pal

OTHER MENTIONS

Electronic Freedom Foundation

Let's Encrypt

Start by Jon Acuff

An Instinct for Dragons by David E. Jones

Gardul and...

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Episode 20 - Increasing your energy levels

In this episode, Jeff and I discuss ways to increase your energy levels. We take you through an entire day with tips to use in the morning, afternoon, and evening.

In the news

Seven Free WordPress Plugins To Make Your Life Easier (written by Lena Elizer, graphic artist and web designer who created our site)

Kristin's news is more of a rant about all the excitement revolving around "refund season". Kristin needs your help to spread the word about why people should not be excited to receive a refund.

How to increase your energy levels

Here are some of the tips we talk about in this episode:

  • Why you should stop hitting the snooze button
  • Listen to your body's request for light
  • Why intense exercise in the morning might make you more tired
  • Fueling up your body first thing in the morning
  • Why water may be better for waking you up than coffee
  • Get your butt out of the chair during the day
  • Why a salad might not be your best option for lunch
  • Ideas for healthy snacks
  • Why not getting enough...
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Episode 19 - Facebook Profiles, Pages, and Groups Oh My!

In this episode, Jeff and Kristin discuss the basics of Facebook profiles, pages, and groups. We also discuss some best practices for each of these and when and how you would want to use each of these.

In the News

How to speed mobile page load times with AMP and WordPress

17 Powerful Facebook Stats for Marketers and Advertisers

Facebook

  • Profiles - Your personal page and profile, not your business. Make sure to have a professional picture and use your real name. Check out the Facebook security settings if you don't want everyone to see all of your posts.
  • Pages - Your business on Facebook. Once you have created your page, you can link your page in your personal profile so people can more easily find out about your business.
  • Groups - Community building and community engagement. Used closed groups to give your members more peace since their friends will not be able to see their posts unless they are also members of the group. Do not add people to groups without their permission.

Tip...

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Episode 18 - 5 common tax errors and 3 opportunities to save

business/career financial Jan 11, 2016

In this episode, Jeff and Kristin discuss taxes (ewww, right?). Kristin reveals five common tax errors that could cost you big time and three opportunities that could save you a bundle.

3 critical elements in a winning gamification strategy

The last estimated tax payment for 2015 is due January 15, 2016.

Five Common Errors

  1. Poor record keeping
  2. Mixing business and personal expenses
  3. Employees vs. subcontractors
  4. Not sending 1099s
  5. Failure to make estimated tax payments

Three Huge Opportunities

  1. Retirement plans - SEP, SIMPLE or 401(k)
  2. Putting spouse or kids on payroll
  3. Home office deduction

Tip of the Week Set a reoccurring item in your calendar or a task manager like Nozbe for estimated tax payments.

App of the Week

Google Calendar and Nozbe

Other Mentions

Rafflecopter

Thunderclap

Taskhammer

MileIQ is currently offering 30% off their normal annual rate with promo code TAX30PRO Cloud Based Accounting Systems:

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