Everyone says you need an email list but few people really tell you how to start one or what to do with it once you have it. In this episode, we will discuss email list basics to help you get started or to more effectively use your list. We will also discuss the basics of the Can Spam Act, which is the law that regulates commercial email.

If you aren't sure why you need an email list, check...

Search Engine Optimization (SEO) is constantly changing. In this episode, we discuss the top SEO tips for 2016. If you haven't looked at the rules for a while, you might be shocked to see how much things have changed in the past few years. We look at two major categories that affect your ranking: technology and content.

Announcement: Jeff and Kristin will be presenting at Launch Out St. Louis...

In this episode, we discuss business cards. While some sites believe that the business card is dead, we believe it is still a necessary marketing tool for business.

Why you still need a business card

Some people believe that the business card is passe because it is not interactive, it is not social, and it is old school. We believe business cards are still relevant. During our recent vacation,...

In this episode, we discuss how to get the most out of attending a conference. Doing some planning before you go and some follow up after you return will help you get a higher return on your investment.

Before you go to the conference

• Know why you are going so you know your main objective.
• Take a look at the schedule and figure out which panels and workshops you want to attend.
• Schedule in...

In this episode, we discuss various ways to find networking opportunities and how to work those opportunities to grow your business.

Networking 101

Know your scope

Are you are local, regional, or national business? This will help determine the type of networking you want to do. Even if you are a national business, it is important to do local networking. This will allow you to built trust,...

In this episode, we discuss why you need an email list, how to get started, and what to do once you have one.

Why you need an email list

1. Allows you to have one-on-one conversations on a massive scale
2. Social media platforms change, but email is always there
3. Email allows you to build trust
4. Email has higher sales conversion than social media
5. It's easy to miss social media posts but email stays in...

In this episode, Jeff and Kristin discuss why you might not be connecting with your customers: you aren't speaking their language.

In the News

Is Fallout 4 better than sex? Pornhub reveals traffic dropped 10% on the day the game was released.

Small Business Saturday: The antithesis of Black Friday

Speaking your customers' language

If you are having trouble connecting with your customers, they...