Episode 53 - Preparing for disaster

Do you have a disaster recovery plan? How would your business function if you were hit by a natural disaster or your computer died? In this episode, we discuss steps you can take now to make sure your business is prepared.

Start developing a disaster plan

Disasters can take on many different forms. It could be something as simple as your computer crashing to losing your entire home or office....

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Episode 50 - YouTube Basics

YouTube is a very powerful platform for small business owners, however very few actually utilize it for growing their business. In this episode, we discuss why you should be on YouTube and some of our top YouTube tips. 

Why your business should be on YouTube

Most people don't realize that YouTube is one of the largest social media networks. The site has 1.3 billion users (Facebook has 1.44...

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Episode 47 - Trolls, haters, and critics

When you put yourself and your business in the public eye, you are going to face critics. In this episode, we discuss how to assess critics to determine if the criticism is valid and how to deal with it. 

Types of Critics

There are many types of critics out there. Some may have good intentions but many do not. Assessing which type of critic you are being confronted with helps you deal with...

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Episode 42 - Working with your website stats

Are you looking at your website stats? What are you looking for? Do you see the numbers and aren't sure what they mean? In this episode, we discuss where you can find your website stats, what you should be looking at, and what you can do with them to grow your business.

Where do you find your website stats and your competitors stats?

Did you know you can find a lot of data about your site and...

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Episode 41 - SEO Tips for 2016

Search Engine Optimization (SEO) is constantly changing. In this episode, we discuss the top SEO tips for 2016. If you haven't looked at the rules for a while, you might be shocked to see how much things have changed in the past few years. We look at two major categories that affect your ranking: technology and content.

Announcement: Jeff and Kristin will be presenting at Launch Out St. Louis...

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Episode 40 - 2 mistakes that can destroy your business

We have seen so many businesses fail because they are not focusing on the two most important aspects of their business: building an audience and providing products and/or services. 

Audience building

Even if you have the most amazing products and services in the world, if you have no audience then you will have no sales. Building an audience is a critical step for success. Here are some...

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Episode 38 - Is the business card dead?

In this episode, we discuss business cards. While some sites believe that the business card is dead, we believe it is still a necessary marketing tool for business.

Why you still need a business card

Some people believe that the business card is passe because it is not interactive, it is not social, and it is old school. We believe business cards are still relevant. During our recent vacation,...

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Episode 35 - 12 Wordpress tips to improve your site

In this episode, we cover 12 things in WordPress that you should be doing with your site that no one ever told you to do or maybe they did but you forgot about it. We discuss settings and plugins that will make your site more user-friendly, increase your search engine results, and protect your site from hackers.

12 things you need to check in WordPress

  1. Favicons - A favicon is a bookmark...
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Episode 27 - Why you need an email list

In this episode, we discuss why you need an email list, how to get started, and what to do once you have one.

Why you need an email list

  1. Allows you to have one-on-one conversations on a massive scale
  2. Social media platforms change, but email is always there
  3. Email allows you to build trust
  4. Email has higher sales conversion than social media
  5. It's easy to miss social media posts but email stays in...
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Episode 24 - Privacy versus security

In this episode, we discuss something pretty controversial, the argument about privacy and security. We read and discuss the court ruling instructing Apple to unlock the phone used by one of the San Bernadino shooters. We also discuss why this is such an important issue for all users of technology, but especially business owners.

Privacy vs. Security

On February 16, a Court in California ruled...

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