Episode 48 - What the Olympics can teach us about small business

We see life lessons all around us, and the Olympics are no different. In this week's episode, we discuss 5 things the Olympics can teach us about small business.

Here are our 5 top lessons we learned from the Olympics:

Too many sales messages ruin the experience

One of the major complaints found on social media about the opening ceremony broadcast was the overabundance of commercial breaks. The constant sales messages ruined the experience for many viewers. Were you one of them? Now, think about how you market your business. Are you bombarding your audience with sales messages? Increasingly, consumers are looking for value. That doesn't mean you shouldn't include sales messages, but if you aren't delivering value, it will be much harder to keep your customer tuned into your message.

Stakeholder buy-in is crucial for success

The Rio Olympics have been plagued by protests from angry Brazilians. Brazil is in the middle of a deep recession and there have been allegations of corruption...

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Episode 47 - Trolls, haters, and critics

When you put yourself and your business in the public eye, you are going to face critics. In this episode, we discuss how to assess critics to determine if the criticism is valid and how to deal with it. 

Types of Critics

There are many types of critics out there. Some may have good intentions but many do not. Assessing which type of critic you are being confronted with helps you deal with them better.


Trolls are people who go around the internet trying to get a rise out of people. They thrive on pissing people off. Their criticism is typically not valid as they do not have a personal stake in your business and are just trying to get you to react angrily.


Haters are people who have a personal stake in taking you down. This are different from trolls because haters are targeting you for some reason. Either they do not like your success or they are competitors that are trying to take you down. You cannot make these people happy and you should probably take their...

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Episode 46 - Who are you sharing your dream with?

There are two types of people in this world, the Whys and the Why Nots. In this episode, we discuss these two types of people so you can identify which type you are and see who you are surrounding yourself with. Don't confuse this with your purpose, which is often called your why. 

Who are the Why people?

Why people are those who are constantly asking why you would do something. Sometimes, the internal voices in your head are asking you why you would do something. Often, we are also surrounded by people who question what we do. Have you ever heard these things, either from yourself or the people around you?

  • Why would you start a business? It's so hard.
  • Why would you launch this thing? So many other people are doing that.
  • Why do you think you would be successful? You can't do this.

Those are the Why people. These people are constantly questioning your actions. Typically, this happens because they can't think as big as you can. Why people are generally not dreamers, and put...

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Episode 45 - Content creation calendar

There is more to content creation that writing or recording content. In this episode, we discuss how we create content and give you tips for creating your own content schedule. Things to think about before you start

What platform are you developing content for?

We've said it before, and we'll say it again. You can do anything, but you can't do everything. Decide what content you want to develop and how you will display that content (video, podcast, newsletter, Periscope, blog, a book, a course). You must also decide which social media platforms you will focus on.

How much time will be required to develop and launch your content?

Think of all of the steps involved in content creation. How much time do you believe it will take you to complete those tasks? Once you have that in mind, double or even triple that estimate. If you finish up your tasks more quickly, use that time for other tasks on your list. 

How often will you generate new content?

When you set a content release...

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Episode 44 - Surviving in world gone crazy

If you are watching the news or following social media, you are being bombarded by so much negativity. There have been a flurry of tragedies, both in the U.S. and around the world. As a small business owner, how do you keep going? In this episode, we discuss this very important topic and give you suggestions to keep pressing on.  

Violent crime is down almost 50% from the 1990's, but you wouldn't know it from watching the news and checking your social media feed. The 24-hour news stations know people will watch tragic events, so they cover them. Sometimes, we just need to turn off the TV. Sometimes, we need to shut our browser, or close our social media apps.  

In the 1960's, we were united in the space race. In the 1980's, it was the Cold War that held us together. Now, we focus so much on what divides us, we sometimes forget what unites us. We spend a lot of time tearing each other down, rather than trying to build each other up and finding our commonalities. Let's...

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Episode 43 - Mid-year goals review

Did you create goals at the beginning of the year? Have you been reviewing them on a regular basis? In this episode, we discuss how to review your goals as we reach the middle of the year to celebrate your wins, tweak your goals, and do some introspection to see why you haven't achieved your goals. 

Why should you review your goals now?

Half-way through the year is an excellent time to review your goals. Many times we create goals at the beginning of the year but we completely lose track of them. Now is a great time to dust them off and see how you are doing. If you find that you are having trouble keeping track of your goals, check out the Spark planner and Spark notebook. The Spark planner has really helped me stay on top of my goals for the year.

It is very important to start by saying that this is not an excuse to beat yourself up. If you have not made good progress on your goals, spend your energy looking at why that is the case. Do not beat yourself up about it. One...

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Episode 42 - Working with your website stats

Are you looking at your website stats? What are you looking for? Do you see the numbers and aren't sure what they mean? In this episode, we discuss where you can find your website stats, what you should be looking at, and what you can do with them to grow your business.

Where do you find your website stats and your competitors stats?

Did you know you can find a lot of data about your site and your competitors' sites? We use the following sites to look at our stats and the stats of other sites:


Alexa is one of the main sources for finding general information about your site and others. The site must be one of the top one million websites to get good information. The site will tell you the international and U.S. web ranking, bounce rate, time on the site, and lots more. You can find out what sites are linking to the site and key search words and phrases.

Similar Web

Similar Web is also a great resource for looking up your site and your competitors. It can also help you find...

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Episode 41 - SEO Tips for 2016

Search Engine Optimization (SEO) is constantly changing. In this episode, we discuss the top SEO tips for 2016. If you haven't looked at the rules for a while, you might be shocked to see how much things have changed in the past few years. We look at two major categories that affect your ranking: technology and content.

Announcement: Jeff and Kristin will be presenting at Launch Out St. Louis on July 22 and 23, 2016. The workshop is titled "Stop the Excuses: Building the business of your dreams." If you are interested in coming to see us, use the code ingram16 to save $25 on your conference ticket. If you are going to the conference, give us a shout out on Twitter @SBLPodcast, or post in the Facebook group.

SEO in 2016 is about user experience

In the past, the focus of SEO was short posts, keywords, and lots of graphics. In 2016, the search engines are getting smarter, and therefore they expect your content to be smarter. If you think you can just write short posts packed with...

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Episode 40 - 2 mistakes that can destroy your business

We have seen so many businesses fail because they are not focusing on the two most important aspects of their business: building an audience and providing products and/or services. 

Audience building

Even if you have the most amazing products and services in the world, if you have no audience then you will have no sales. Building an audience is a critical step for success. Here are some tips for building an audience.

  • Don't just drop content into social media. You need to interact with others.
  • Share valuable content written by others with your audience.
  • Check out Hashtagify.me for hashtags that people are using on social media to help you connect with others.
  • Ask your audience to engage with you in your email newsletter. A simple question at the end of your email asking people to reply and respond can really help you connect with others.
  • Respond to emails you receive from your audience.
  • Use targeted online ads based on your avatar's demographics and interests that are relevant...
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Episode 39 - 7 simple steps to wow your customers

In this episode, we discuss 7 simple ways to wow your customers. So often we get so focused on the next big thing that will move our business forward, that we forget the small things. These are 7 business fundamentals that you can begin improving upon today. We give suggestions for many types of businesses to improve your communications with clients.

7 simple steps to wow your customers

  1. Answer the phone - In our fast-paced business environment, customers will call multiple businesses in an attempt to get the services they need. If you pick up the phone, especially during normal business hours, you will get more business. 
  2. Respond in a timely manner - Getting back to clients in a timely manner makes them feel appreciated. What is considered timely differs for each industry. 
  3. Show up on time - If you think you are going to be late, call the client, even if you think you are only going to be five minutes late. You also don't want to be really early. Many times, if I believe...
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