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If you have a business that serves people online in 2018, the chances are you chunks of your business on Facebook. Starting with Ads, we have messenger bots, groups, and pages.  Join Kristin and Jeff as they tackle the question, "Have we built too much of our platforms on...

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Getting picked to speak can be exciting and maybe even a bit frightening. We scramble to get it all ready to give the speech of our life. However, it can be easy to forget a few necessary steps to support our events. Join Kristin and Jeff as we talk about the 5 things you need to...

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As business owners, we often feel the pressure to give away our work for free. For new service providers, it can feel especially tempting.

This idea does make us feel good in the short term, however, they can lead to stress later on when we are desperately trying to get more money...

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Kristin and I are always looking for ways to grow our online business. So we have started researching creating an online conference or summit.  They offer much of the benefits of a real-life conference with networking and sales. However, the can be put...

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Join Kristin and I as we go deeper into the future trend of small biz retail. The destination location.

Why are destination locations become so appealing?

• Are you a destination or location?
  • Destinations rely on people to make a conscious decision to stop at your business
  • ...

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Facebook keeps changing how it shares information with its users. Many times they make these very attractive for business owners and then when more people use it throttle it back page grew and then groups. However, Facebook reduced the usefulness without paying for Ads.

...

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Why is it when Kristin and I talk to business owners about problems with marketing and sales they always seem adverse to the idea of building an audience in any fashion. Many will spend time developing content for platforms and leave the content hidden among the billions of sites...

Why do we always look at numbers that mean very little?

Vanity metrics are the numbers that push most online businesses. However, they are just that vanity. They can make us feel great when they look good or grow.  However, if they are low then we feel horrible. It makes us what to stop.   

However, we need to remember that good or bad they mean nothing on their own....

People want to do business with people they like and trust. The only way to create those relationships is to build connections. In this episode, we discuss the 5 keys to creating connections.

How can we create meaningful connections?

Many small business owners struggle with customer acquisition. Traditional advertising doesn't work and many are leery about social media or just don't know...

Everyone tells you that stories sell but few people really explain how to do that. In this episode, we discuss how to tell stories in your business and the six elements needed to develop a compelling story.

Elements of a story

1. Theme
2. Conflict
3. Characters
4. Plot
5. Setting
6. Audience

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