Episode 28 - Post-it Note Brainstorming

In this episode, we discuss our favorite brainstorming technique using Post-it Notes. It's low-tech, easy, and a great way to organize your next project.

Why you should brainstorm with Post-it Notes

  1. It's an easy, low-tech planning tool
  2. Great for books, courses, podcasts, blogs, webinars, or any initial brainstorming task
  3. It allows you to dump ideas without worrying about initial organization
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Episode 27 - Why you need an email list

In this episode, we discuss why you need an email list, how to get started, and what to do once you have one.

Why you need an email list

  1. Allows you to have one-on-one conversations on a massive scale
  2. Social media platforms change, but email is always there
  3. Email allows you to build trust
  4. Email has higher sales conversion than social media
  5. It's easy to miss social media posts but email stays in...
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Episode 26 - Pause, reflect, and reset

In this episode, Jeff and Kristin discuss stressful and crazy situations they encountered this week and the process used to get back on track: Pause, Reflect, Reset. They also discuss ways to track your efforts on social media and in advertisements to make sure your time and resources are going to the right places.

Other mentions

Jeff's other podcast, The Worldbuilder's Anvil

Brendon Burchard's...

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Episode 25 - Family buy-in and business success

As small business owners, our businesses are a huge part of our life. Our families are also a huge part of our lives. You cannot run your business without buy-in from your family. In this episode, we discuss tips for improving communication with your family regarding your business needs.

Steps for better communication with your family

  1. Recognize what your family needs from you.
  2. Recognize and...
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Episode 24 - Privacy versus security

In this episode, we discuss something pretty controversial, the argument about privacy and security. We read and discuss the court ruling instructing Apple to unlock the phone used by one of the San Bernadino shooters. We also discuss why this is such an important issue for all users of technology, but especially business owners.

Privacy vs. Security

On February 16, a Court in California ruled...

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Episode 23 - 10 tips for protecting yourself online

We get so wrapped up in our businesses that we often forget to protect ourselves online. In this episode, we discuss some common sense ways to protect yourself and your business.

In this news

Since we are discussing security, let's start with why it's so important. Last week, the IRS suffered another data breach. With so many major breaches in the last few years, it is important to make sure...

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Episode 22 - What to look for in an accountant

In this episode, Jeff and Kristin discuss what you should look for in a new accountant. We also discuss copyright law and the recent IRS outage.

In the news

Before I can fix this tractor, we need to fix copyright law

IRS resolves e-file outage

What to look for in an accountant

This week's topic was inspired by a question I was asked by Clay Shaver of the Remodeling Clay Podcast (one of my...

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Episode 21 - Don't let fear hold you back

In this episode, Jeff and Kristin discuss fear, how it can hold you back, the excuses you make because of it, and how to get past it to move your business forward.


Google Chrome gets ready to mark all HTTP sites as "bad"


Jeff and Kristin have a very frank discussion about fear and you get some history on how we got where we are today. We discuss our own fears...

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Episode 20 - Increasing your energy levels

In this episode, Jeff and I discuss ways to increase your energy levels. We take you through an entire day with tips to use in the morning, afternoon, and evening.

In the news

Seven Free WordPress Plugins To Make Your Life Easier (written by Lena Elizer, graphic artist and web designer who created our site)

Kristin's news is more of a rant about all the excitement revolving around "refund...

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Episode 19 - Facebook Profiles, Pages, and Groups Oh My!

In this episode, Jeff and Kristin discuss the basics of Facebook profiles, pages, and groups. We also discuss some best practices for each of these and when and how you would want to use each of these.

In the News

How to speed mobile page load times with AMP and WordPress

17 Powerful Facebook Stats for Marketers and Advertisers


  • Profiles - Your personal page and profile, not your...
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