The key to sales is effectively communicating your message. In this episode, Kristin and Jeff discuss tips for improving your communication online and in-person.
None of us want to deal with unhappy customers but it is inevitable as a small business owner. In this episode, we discuss how to save your sanity and your reputation next time you must deal with one.
Many of us get a negative email, message, or review and want to instantly respond while we are seething mad. Probably not the best way to respond. Before you reply:
If a customer is too demanding or gets out of line, you can fire customers. Make sure you have disengagement language in client contracts where applicable.
Scheduling client meetings, interviews, and other appointments can be time-consuming. In this episode, we discuss appointment scheduling apps that can help you save time and get paid faster.
There are many reasons to use one of these apps. Here are some of the most important ones:
You can also use these systems to book other types of appointments like discovery calls and podcast interviews. Really any situation where you need to meet with someone else, you can use one of these systems.
There are a lot of apps out there. In this episode, we only discuss a few of them. When looking at different systems, you...
A business online is moving the way of the dinosaurs. Even in the smallest companies, 73% are expected to have websites by the end of 2017. As the move to online happens, it becomes harder to perform the essential task of a business owner. We do not know how to listen to people we never meet.
Even if we interact with some people in social media. How many of those move to the website? How many of those buy from us or ever purchase one of our products?
We completely understand the problems of feeling lost when you interact with only a small portion of your online traffic. Across out platforms, we served people a little more than 990,000 times, and from that, we had under 10,000 interactions with people in social media.
So, we looked to better listen to the people we educate online. We knew we needed to up our listening skills. We knew we need to find a new way to listen.
Every business has a peak season, whether it is a natural part of your industry or because you are doing a launch. In this episode, we discuss strategies for having a more productive and profitable peak season.
There are three major parts of peak season: planning, peak season, and post-peak wrap-up. We discuss each of these areas in this episode.
Don't think you have a peak season? Every business does. Sometimes, your business has a natural peak season, like retailers. In other businesses, it might be a bit more subtle. If you aren't trying to identify your natural peak season, you might be missing out on sales. Each new launch your business has should also be treated like a peak season. Do you have questions about this episode? Ask in the Facebook group.
We have a simple choice to make each morning: do I want to live my life full of negativity or do I want to be a positive person? In this episode, we discuss how to change your attitude to allow more joy and prosperity in your life.
People are naturally drawn to positive people because there is so much negativity in the world. Having an optimistic attitude also gives you more energy. If you have ever had a stressful day where most of your thoughts were negative, you know how that can drain your energy. Having a positive attitude also leaves you open to be able to experience new things and allows you to build your business.
Here are a few steps to begin changing your attitude for the better. All of these are discussed in detail in the episode.
As we get into the final stretch of the year but before the holidays begin, Jeff and Kristin are starting to work on planning products and services for 2017. This is a great time to discuss developing new offerings for your business. We discuss how to begin the process of developing new products and services.
Do you have a menu of your current products and services? If not, this is where you need to start. If you can't clearly define what you currently sell, how do you expect your clients to understand what you do? Don't be cryptic about what you do. Clearly define your business for your customers. Don't use industry speak; use your customers' language. Take a look at your website or ask someone to do it for you to make sure your message is clear. This is also the starting point because this will give you an idea if there are gaps in your offerings. Do you need to offer supplemental products? Are there services that are outside...
Many small business owners and customers are sending their kids back to school. As fall approaches, what effect does this have on your small business?
As kids go back to school, parents and teachers will be adjusting their schedules. What does that mean for your small business?
According to the Montley Fool, consumers are spending more this year and expressing less pessimism about the economy. While slightly more parents with kids in K-12 are...
YouTube is a very powerful platform for small business owners, however very few actually utilize it for growing their business. In this episode, we discuss why you should be on YouTube and some of our top YouTube tips.
Most people don't realize that YouTube is one of the largest social media networks. The site has 1.3 billion users (Facebook has 1.44 billion users) and 5 billion videos are viewed each day. However, only 9% of small businesses are putting videos up on the platform. There is a huge opportunity for small businesses to get onto YouTube before most of your competition arrives.
YouTube also allows you to easily share your content on websites and across social media platforms, including Facebook and Twitter. Facebook wants to keep people within the Facebook app which limits the ability for your customers to find you. YouTube is backed by Google, which means that your videos can show up in Google search results.
YouTube is also...
Are you looking at your website stats? What are you looking for? Do you see the numbers and aren't sure what they mean? In this episode, we discuss where you can find your website stats, what you should be looking at, and what you can do with them to grow your business.
Did you know you can find a lot of data about your site and your competitors' sites? We use the following sites to look at our stats and the stats of other sites:
Alexa is one of the main sources for finding general information about your site and others. The site must be one of the top one million websites to get good information. The site will tell you the international and U.S. web ranking, bounce rate, time on the site, and lots more. You can find out what sites are linking to the site and key search words and phrases.
Similar Web is also a great resource for looking up your site and your competitors. It can also help you find...