Episode 139 - Have we overinvested in Facebook?

 

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If you have a business that serves people online in 2018, the chances are you chunks of your business on Facebook. Starting with Ads, we have messenger bots, groups, and pages.  Join Kristin and Jeff as they tackle the question, "Have we built too much of our platforms on...

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Episode 133 - It's time to stop half-assing your social media

 

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Twitter's February 2018 changes threw us a curveball. WHAT!? I cannot just use the same tweets over and over again...ever???Honestly, it has been a while since we have thought much about how we use social media at Small Biz Life. If you follow either of us on Twitter, you will...

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Episode 125 – Is Social Media hurting your business?

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We have been seeing all the headlines about how social media and how it hurts people.  So Kristin and I pulled together the list of how we thought social media was hurting our small business and did some research. 

So check out the latest episode and learn what...

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Episode 115 – Using Facebook Events to grow your business

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Facebook keeps changing how it shares information with its users. Many times they make these very attractive for business owners and then when more people use it throttle it back page grew and then groups. However, Facebook reduced the usefulness without paying for Ads.

...

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Episode 114 – Building an Audience

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Why is it when Kristin and I talk to business owners about problems with marketing and sales they always seem adverse to the idea of building an audience in any fashion. Many will spend time developing content for platforms and leave the content hidden among the billions of sites...

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Episode 78 - The best social media platform for your audience

 In this episode, we discuss where to find your audience on social media so you can focus your attention in the right places. 

Mentioned this week

Amy Campbell

Pew Social Media Stats

Snap Chat Stats

YouTube Stats

 

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Episode 75 - Social media scheduling update

There are always new players in the social media marketing world. In this episode, Jeff and Kristin look at two new players in the market: Tailwind and Recurpost. We also discuss our requirements for social media scheduling apps.

Our social media scheduling requirements

There are a few key items we always look for in social media scheduling apps:

  1. Library building for Facebook, Twitter,...
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Episode 57 - Phone apps for small business

There are so many apps out there to help you run your business. Which ones are worth downloading? In this episode, we share our favorite small business apps.

Social Media

  • Buffer
  • Facebook Pages
  • Facebook Groups
  • Periscope
  • YouTube Creator Studio
  • Adobe Photoshop Express
  • Photo Director

Calendar and Email

  • Business Calendar 2
  • aCalendar
  • Inbox

Document Management

  •  Office (Word, Excel,...
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Episode 55 - How to use storytelling in your business

Everyone tells you that stories sell but few people really explain how to do that. In this episode, we discuss how to tell stories in your business and the six elements needed to develop a compelling story.

Elements of a story

  1. Theme
  2. Conflict
  3. Characters
  4. Plot
  5. Setting
  6. Audience

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Episode 51 - How does back-to-school affect small businesses?

Many small business owners and customers are sending their kids back to school. As fall approaches, what effect does this have on your small business? 

Time

As kids go back to school, parents and teachers will be adjusting their schedules. What does that mean for your small business?

  • More traffic on the roads especially before and after school. Make sure to allow more travel time getting...
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