Facebook keeps changing how it shares information with its users. Many times they make these very attractive for business owners and then when more people use it throttle it back page grew and then groups. However, Facebook reduced the usefulness without paying for Ads.
Do not get upset, change your focus to Facebook Events. Join Kristin and Jeff as the look at how you use facebook events to grow your business.
Why is it when Kristin and I talk to business owners about problems with marketing and sales they always seem adverse to the idea of building an audience in any fashion. Many will spend time developing content for platforms and leave the content hidden among the billions of sites on the internet and billions and billions of post in social media.
Many owners will:
It is marketing. It takes energy, strategy, and persistence. There is NO easy button. However, why spend the time creating valuable content without spending the time to turn that content into a marketing guru for your company.
You can build a machine that will generate you a predictable number of leads a month, which will lead to...
In this episode, we discuss where to find your audience on social media so you can focus your attention in the right places.
There are always new players in the social media marketing world. In this episode, Jeff and Kristin look at two new players in the market: Tailwind and Recurpost. We also discuss our requirements for social media scheduling apps.
There are a few key items we always look for in social media scheduling apps:
Bonus items we look for are good analytics and finding the best times to post our content.
This week, we look at two new players in the marketplace, Tailwind and Recurpost.
Tailwind is a social media scheduling app for Pinterest and...
There are so many apps out there to help you run your business. Which ones are worth downloading? In this episode, we share our favorite small business apps.
Everyone tells you that stories sell but few people really explain how to do that. In this episode, we discuss how to tell stories in your business and the six elements needed to develop a compelling story.
Many small business owners and customers are sending their kids back to school. As fall approaches, what effect does this have on your small business?
As kids go back to school, parents and teachers will be adjusting their schedules. What does that mean for your small business?
According to the Montley Fool, consumers are spending more this year and expressing less pessimism about the economy. While slightly more parents with kids in K-12 are...
YouTube is a very powerful platform for small business owners, however very few actually utilize it for growing their business. In this episode, we discuss why you should be on YouTube and some of our top YouTube tips.
Most people don't realize that YouTube is one of the largest social media networks. The site has 1.3 billion users (Facebook has 1.44 billion users) and 5 billion videos are viewed each day. However, only 9% of small businesses are putting videos up on the platform. There is a huge opportunity for small businesses to get onto YouTube before most of your competition arrives.
YouTube also allows you to easily share your content on websites and across social media platforms, including Facebook and Twitter. Facebook wants to keep people within the Facebook app which limits the ability for your customers to find you. YouTube is backed by Google, which means that your videos can show up in Google search results.
YouTube is also...
When you put yourself and your business in the public eye, you are going to face critics. In this episode, we discuss how to assess critics to determine if the criticism is valid and how to deal with it.
There are many types of critics out there. Some may have good intentions but many do not. Assessing which type of critic you are being confronted with helps you deal with them better.
Trolls are people who go around the internet trying to get a rise out of people. They thrive on pissing people off. Their criticism is typically not valid as they do not have a personal stake in your business and are just trying to get you to react angrily.
Haters are people who have a personal stake in taking you down. This are different from trolls because haters are targeting you for some reason. Either they do not like your success or they are competitors that are trying to take you down. You cannot make these people happy and you should probably take their...
We have seen so many businesses fail because they are not focusing on the two most important aspects of their business: building an audience and providing products and/or services.
Even if you have the most amazing products and services in the world, if you have no audience then you will have no sales. Building an audience is a critical step for success. Here are some tips for building an audience.