Episode 133 - It's time to stop half-assing your social media

 

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Twitter's February 2018 changes threw us a curveball. WHAT!? I cannot just use the same tweets over and over again...ever???Honestly, it has been a while since we have thought much about how we use social media at Small Biz Life. If you follow either of us on Twitter, you will notice that we use it mainly as a feed of evergreen content. 

If you're like us, time is a premium, and you don't have a team dedicated to social media strategy. Maybe you have become too reliant on social media scheduling tools, and have let your perhaps your lesser used accounts suffer from atrophy. Join Kristin and Jeff in this episode of Small Biz Life as we consider essential questions for our social media usage.

What we are talking about

  • What do I want to get from social media?
    • How does it fit into my overall business strategy?
    • Who do I want to talk...
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Episode 125 – Is Social Media hurting your business?

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We have been seeing all the headlines about how social media and how it hurts people.  So Kristin and I pulled together the list of how we thought social media was hurting our small business and did some research. 

So check out the latest episode and learn what shocked us... how our business is really being hurt by social media and how to fix the problem.

What we typically think:

  1. Spending too much time
  2. Bad reviews
  3. My competition is watching what I am doing

What’s really happening:

  1. Comparison
  2. Jealousy
  3. Social Isolation
  4. Effect on sleep

Solutions:

  1. Have planned social media time and objectives
  2. Unfollow pages, groups, or people
  3. Use group shortcuts and the pages app to manage your activity
  4. Turn off notifications
  5. Close windows when not planned time
  6. Only use SM on your computer
  7. Pick one or two networks and automate the rest

References 

Why...

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Episode 115 – Using Facebook Events to grow your business

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Facebook keeps changing how it shares information with its users. Many times they make these very attractive for business owners and then when more people use it throttle it back page grew and then groups. However, Facebook reduced the usefulness without paying for Ads.

Do not get upset, change your focus to Facebook Events. Join Kristin and Jeff as the look at how you use facebook events to grow your business.

Why use Facebook Events

  • Facebook events are not just for concerts and fairs. Any event can be a Facebook event.
  • Facebook events get great visibility
  • Facebook events remind your audience
  • Easily invite people – make them feel special
  • Stream live inside an event

Ideas for events that will work well with Facebook

  • Grand openings
  • Anniversary events
  • Special sales
  • Webinars
  • Unboxing events
  • Trunk shows
  • Special hours
  • Pop-up events
  • Craft shows
  • Classes
  • ...
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Episode 114 – Building an Audience

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Why is it when Kristin and I talk to business owners about problems with marketing and sales they always seem adverse to the idea of building an audience in any fashion. Many will spend time developing content for platforms and leave the content hidden among the billions of sites on the internet and billions and billions of post in social media.

Many owners will:

  • Create content
  • Look at engagement
  • Look at page views
  • Look at followers
  • give up if creating the material does not generate an audience

Building an audience takes effort

It is marketing. It takes energy, strategy, and persistence. There is NO easy button. However, why spend the time creating valuable content without spending the time to turn that content into a marketing guru for your company.

You can build a machine that will generate you a predictable number of leads a month, which will lead to...

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Episode 78 - The best social media platform for your audience

 In this episode, we discuss where to find your audience on social media so you can focus your attention in the right places. 

Mentioned this week

Amy Campbell

Pew Social Media Stats

Snap Chat Stats

YouTube Stats

 

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Episode 75 - Social media scheduling update

There are always new players in the social media marketing world. In this episode, Jeff and Kristin look at two new players in the market: Tailwind and Recurpost. We also discuss our requirements for social media scheduling apps.

Our social media scheduling requirements

There are a few key items we always look for in social media scheduling apps:

  1. Library building for Facebook, Twitter, and LinkedIn - we want a social media scheduling tool that will allow us to build libraries of content which will automatically repost. We can load content to manually or via RSS feeds and reuse the content. 
  2. Ease of setup - we want something that is easy to setup and use.
  3. Ease of scheduling - scheduling your libraries should be easy.

Bonus items we look for are good analytics and finding the best times to post our content. 

This week, we look at two new players in the marketplace, Tailwind and Recurpost.

Tailwind

Tailwind is a social media scheduling app for Pinterest and...

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Episode 57 - Phone apps for small business

There are so many apps out there to help you run your business. Which ones are worth downloading? In this episode, we share our favorite small business apps.

Social Media

  • Buffer
  • Facebook Pages
  • Facebook Groups
  • Periscope
  • YouTube Creator Studio
  • Adobe Photoshop Express
  • Photo Director

Calendar and Email

  • Business Calendar 2
  • aCalendar
  • Inbox

Document Management

  •  Office (Word, Excel, PowerPoint)
  • G Suite (Docs, Sheets, Slides)
  • S Note (Samsung)
  • CamCard
  • Google Drive
  • DropBox
  • CamScanner
  • Evernote

Travel

  • MileIQ
  • Waze
  • Google Maps
  • Uber
  • Yelp or Trip Advisor
  • Airline apps (Delta, Southwest, etc)
  • Priceline
  • Transit Apps
  • Contacts

Money Management

  • Quickbooks
  • Wave Apps
  • Your Bank's App
  • Square
  • Facebook Ads Manager
  • Adsense

News and Books

  • Innoreader
  • Feedly
  • Kindle

Performance and Security

  • CCleaner
  • Speedtest
  • LastPass
  • Avast and Avast Anti-Theft
  • Built-in lock screen

Productivity

  • IF by IFTTT
  • Nozbe
  • Wordpress
  • Microsoft Remote Desktop

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Episode 55 - How to use storytelling in your business

Everyone tells you that stories sell but few people really explain how to do that. In this episode, we discuss how to tell stories in your business and the six elements needed to develop a compelling story.

Elements of a story

  1. Theme
  2. Conflict
  3. Characters
  4. Plot
  5. Setting
  6. Audience

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Episode 51 - How does back-to-school affect small businesses?

Many small business owners and customers are sending their kids back to school. As fall approaches, what effect does this have on your small business? 

Time

As kids go back to school, parents and teachers will be adjusting their schedules. What does that mean for your small business?

  • More traffic on the roads especially before and after school. Make sure to allow more travel time getting to client meetings.
  • More parents are available during school hours. If your ideal customer is a parent, consider offering webinars during the day. Also consider earlier bed times when scheduling webinars.
  • While days are less hectic, afternoons and evenings are becoming more hectic as kids get involved with after-school sports and activities. Again, make sure to plan for that as you offer live events in your business.

Money

According to the Montley Fool, consumers are spending more this year and expressing less pessimism about the economy. While slightly more parents with kids in K-12 are...

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Episode 50 - YouTube Basics

YouTube is a very powerful platform for small business owners, however very few actually utilize it for growing their business. In this episode, we discuss why you should be on YouTube and some of our top YouTube tips. 

Why your business should be on YouTube

Most people don't realize that YouTube is one of the largest social media networks. The site has 1.3 billion users (Facebook has 1.44 billion users) and 5 billion videos are viewed each day. However, only 9% of small businesses are putting videos up on the platform. There is a huge opportunity for small businesses to get onto YouTube before most of your competition arrives.

YouTube also allows you to easily share your content on websites and across social media platforms, including Facebook and Twitter. Facebook wants to keep people within the Facebook app which limits the ability for your customers to find you. YouTube is backed by Google, which means that your videos can show up in Google search results.

YouTube is also...

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