Episode 112 – Tips for a successful launch

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The human brain is funny. It will do many things to protect us. The worse thing it does is lie to us on our behalf. And to be honest Kristin and I see this a lot when business owners share content or try and sell online.  We tell ourselves we are launching, however, we are really just checking off a to-do list item. 

Sharing on Facebook and saying we are done is a failed launch!

Even if we get a few people into our sales process and make a few sales and most people will not do even that. They will complain that they tried to do it and the people just did not want it. The Truth is we just lied to ourselves, we spent so much time creating something of beauty for the world, we spent no time trying on the marketing and sales process. We wished for success and did set ourselves up for failure.

Start planning for your success


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Episode 111 – The missing key to better search rankings

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I have been work on web applications for over a decade. It is an ever-changing environment that can be confusing for a person that has created apps and websites for a living.

So, I am not surprised for a second that many entrepreneurs are confused by the technical side of their website.   

Most website owners fail to understand that there is that SEO optimization is about much more than Keyword strategies.  Search engines like google want their users to not only find the best articles on a search. They want them to have a great experience on the site they are going to. Mobile friendly and website speed are essential parts of this experience.

So, join Kristin and I as we talk about the complete picture of Website Optimization.  And the simple SBL WordPress Optimization Checklist to get started with the easiest problems to...

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Episode 110 – Top 3 Reason your Facebook ads do not meet your expectations

business/career marketing Oct 22, 2017

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below.

Kristin and I always talk to our Facebook group members. The other week the topic of Facebook ads came up. We talked about small business owners about their experience and/ or problems with Facebook ads.

What are the 3 top reasons your Facebook ads do not meet your expectations?

  1. No expectations
  2. No objective for the Ad
  3. Do not understand how to target an audience

Additional resources to help you get better ads

Images for  Episode 110


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Episode 109 – The Truth about working with your significant other

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Kristin and I have been working with each other in small business since 2005. We have seen lots of good and bad times since we started working together. We have learned the most important truth about working with your spouse. 

A family business is no place for a weak marriage

The truth is maintaining a great marriage is work. No matter how much you love each other. Between survival, family, and friends many marriages strain. In 2015 16.9 divorces happened per 1,000 married women according to researchers at Bowling Green State University.  That is over 1.1 Million woman in 2015 alone and that was a good year.

You risk going from husband and wife to business partners.

However, all is not lost. There have been many family businesses that have stood the test of time. They have not only survived the marriage, they have not gone out of business....

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Episode 108 – What is the future of Small Business? Small Biz 2.0

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Small businesses are formed for many reasons. We started ours because we loved our hobby of teaching, inspiring, and entertaining people. There are many reasons to start a small biz. You might want to work for yourself or make some more money. However, we live in a changing world. We cannot afford to lose track of the trends in small business or we risk losing the business we love. So we need to understand, where small business if going.

What is the biggest change coming to small biz?

There are many changes that will continue to happen with Small Business. Record numbers will be starting up and failing every year. However, the biggest change is that the older definitions will start disappearing. Local business versus international business and online business versus offline business will merge into business.

It really has been changing with the invention of the online...

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Episode 107 – Selecting Task Management Software that works for you

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Have you ever had that day where you work for hours, and check off dozens of items off your to-do list and feel like you have achieved nothing? I have. I have had so many days I started to look at this years ago when I worked at UPS. I started to find that we have a way of creating busy work for ourselves. We create so much of it, we start to use systems to create track it. And private industry has responded with those applications. The task management apps and website.

Task Management software can be great

It can make you get more work done. I am a big believer in getting more done in less time. However, It appears the systems can become a burden. I have worked with many large businesses and government agencies that would start creating more and more applications to track the work that then left the workers in a bind.

If you spend more time tracking yourself, then...

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Episode 106 – 3 major mistakes getting tasks done, and how you can start fixing it now

Stop floundering creating task

Have you ever been told that if you work hard you will succeed? I was. I believed it. For years whenever I had an issue I just started to work more. Work more hours! Push! Push!
I kept moving.

I would do great for a while and then I would burn out. Sometimes I would kill it and prosper, but to be honest most of the time I seemed to go nowhere.

It was frustrating. However, I just kept doing it. I would also get very focused on the work. I was told if I just work smarter. all my problems would go away. I just needed to focus on the type of work I was doing. However, that failed to make my life better, or my business larger.

I also went through a period, where I cut out all the work that I didn't like, that was the worse mistake. I lost touch with so much that was important to my business because I did not want to do work I did not like. I would store up all that crappy work until I was forced to do it. I managed to 10x the work I hated. This is a 10x you...

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Episode 105 – Dealing with the Equifax Breach

Before you panic

It is best to be concerned about your data. Between all of our smart devices and services that connect our data over the web. It seems like it is only a matter of time before we have our identity stolen. 

However, panic is never a plan. We need to understand how the latest breach effects us and what we need to do to better protect ourselves.

 My biggest concern with the Equifax Breach 

Equifax is one of the three credit reporting agencies in the United States.  This breach exposes the name, address, birthday, and Social Security number of 143 million people. 209 thousand people had their credit card information lost. And 182 thousand lost documents by Equifax according to www.equifaxsecurity2017.com. The first thing you need to do is go to  www.equifaxsecurity2017.com.

What to do now?

Chances are you or someone in your family have been exposed.  Here are the quick steps you need to do if you are part of the 143 million.


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Episode 104 – How to get it all done

We all have so much to get done. Our small businesses can turn us into workaholics. Our family and friends are always trying to distract us. And all those hobbies take time. So can we really get it all done?

Human nature says no

Think of how much life has changed for humans since the dawn of recorded history. We have created air conditioning, air planes, escalators, teddy bears, the Theory of Relativity and all those major changes happened in the first 5 years of the 20th century.

As a species, we are driven to make our life, and the life of our family members better.  It has taken humans from small tribes of hunter gatherers to data scientist in ~5,500 years. So stop worrying about getting it all done, until we reach a utopian state we will always come up with new tasks to do next.

So stop trying to get it all done

Your time is better spent trying to learn how to figure out what to do and how to do what you are doing better to get to your next goals. And...

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Episode 103 - How should I form my small business? LLC or S Corp

business/career Sep 04, 2017

As a CPA, Kristin is asked many questions about how small business owners should deal with money and tax issues for small businesses.  There is one question that she is asked to most.

How should I form my company?

Well, as with most questions involving the government and taxes it is never quite that simple.

The common options:

  • S Corporation (S Corp)
  • Limited Liability Company (LLC)
  • Sole proprietorship
  • Partnership

There are many reasons to pick any of these selections. However, the first thing you need to understand is an LLC is considered a disregarded entity for tax purposes. That means that if you have one owner, your business will be treated as a sole proprietorship by default. Have two or more owners? Your LLC will be a partnership by default. You can elect that your LLC be treated as an S Corp as well.  If you ever decide to move your sole proprietorship or partnership to an S Corp you will save yourself paperwork if you...

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