Vanity metrics are the numbers that push most online businesses. However, they are just that vanity. They can make us feel great when they look good or grow. However, if they are low then we feel horrible. It makes us what to stop.
However, we need to remember that good or bad they mean nothing on their own. Views, downloads, likes, views, and hearts all mean nothing on their own.
What we need to look at is revenue, customers, conversion, cost or ultimately profit.
However, when we start a business those numbers are bad. They are the numbers of "old" business. They are not as sleek and sexy as these more modern metrics that make us feel like we are at least helping others even if we are not yet making money.
We are looking for validation as well. We want profits. However, we do this to help people....
As small business owners, we often forget to take care of ourselves in the midst of our busy schedules. Join us for some wisdom from integrative health and wellness coach, Emily Olson.
During this discussion, we cover food, movement, and energy so you can more effectively run your business. We had a lot of fun doing this interview and Emily provided some great tips.
If you are interested in finding out more about Emily and working with her, check out her website and sign up for a free 30-minute Breakthrough call. You can also sign up for her free 7-Day Whole Food Challenge.
Smoothie and Protein Powders
Ancient Nutrition Bone Broth Protein (this is what Kristin uses)
Organifi protein powder and green juice (use code WLW15 to save 15%)
(Some of the links above are affiliate links)
Scheduling client meetings, interviews, and other appointments can be time-consuming. In this episode, we discuss appointment scheduling apps that can help you save time and get paid faster.
There are many reasons to use one of these apps. Here are some of the most important ones:
You can also use these systems to book other types of appointments like discovery calls and podcast interviews. Really any situation where you need to meet with someone else, you can use one of these systems.
There are a lot of apps out there. In this episode, we only discuss a few of them. When looking at different systems, you...
We spend a lot of time trying to simplify our businesses, but how often do you think about simplifying your life? In this episode, we discuss tips for simplifying your life.
There have been some significant updates to email list managers in 2017. In this week's episode, we'll discuss what to look for in an email list service and what the major small business providers are now offering.
When you set the rates for your services, how much did you think about it? How did you come up with that figure? In this episode, we discuss how to set a rate for your services that allows you to achieve your goals and plan for the future.
In the area of pricing, there are two types of companies: price takers and price makers.
If you have ever studied accounting, you probably know that revenue - expenses = profit. This is a commonly taught formula and is the...
When selling products and services, we often spend lots of time focusing on the technical aspects of what we sell. However, we should be spending more time focusing on the benefits of what we are selling.
Every product or service we sell benefits our customers. When you look at Maslow's Hierarchy of Needs, everything we sell fits into one of the five categories:
Where do your products fit into these needs? Are you using these needs to sell your products?
In this week's episode, we discuss how to use benefits in your sales process and some companies that do this well.
Most of the business owners I have met start thinking about their website in the wrong terms. They worry about how modern or "beautiful" their website looks.
However, this is the wrong thing. When we start creating the site, our first concern should be how our visitors can find the content, product, or service they are looking for and then focus on how it looks.
Build your website for the audience you want to attract.
I do believe that the style of a website is important. I have left sites that look hideous. However, I mean hideous, not less the perfect or because it looks old.
The most common reason I leave websites is that I cannot find what I am looking for or it is not usable. As soon as I am confused and annoyed, I bounce.
You are not alone if you want your site or be modern and pretty but far too often businesses do not think about what the user will experience on their site. Check out the episode below and learn...
People want to do business with people they like and trust. The only way to create those relationships is to build connections. In this episode, we discuss the 5 keys to creating connections.
Many small business owners struggle with customer acquisition. Traditional advertising doesn't work and many are leery about social media or just don't know what to post.
Today, people want to do business with brands they like and trust. However, many small business owners are waiting for a prospect to become a client before attempting to build relationships. When you start relationship building earlier in the process, it is more likely that a prospect will become a long-time customer.
In this week's episode, we go in depth on the 5 key components to building connections. These components can be used online and in live networking scenarios.
Most small business owners state that focus is one of their biggest daily struggles. In this episode, Jeff and Kristin discuss why we struggle with focus and how we can achieve more of it.
In a 2005 study of workplace efficiency, the average employee was able to focus on a task for just 11 minutes before becoming distracted. Once distracted, it took an average of 25 minutes to get back to the original task; sometimes, the employee never got back to that task! The most shocking stat for us: on average, we switch tasks every three to six minutes.
This explains a lot when you understand the effects of distraction.
Our brains have not evolved as quickly as technology has. As part of our survival mechanism, we were programmed to respond to stimulus. Today, there is so much stimulus that our brains get easily overwhelmed. We are also overconnected. According to David Rock, author of Your Brain At Work: Strategies...