Episode 37 - Mastermind groups

In this episode, we discuss the value of mastermind groups, how to get your own group started, and how to run them. We are huge fans of mastermind groups, and believe they are one of the most important tools to have in your tool box. We also discuss accountability partners.

Accountability Partners

Accountability partners are best when you are trying to achieve a particular goal, like getting up early or getting particular tasks done. Just remember that as an accountability partner, you are not just accountable for yourself, you are also accountable for the person who is your partner. When you are first starting out, or if you have a lot on your plate, this might not be a good option for you. This is why we are big fans of mastermind groups. The accountability portion is spread out among the members of the group, so there is less pressure on each individual member of the group. 

Mastermind Groups

A mastermind group is like a board of directors for your small business. The...

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Episode 36 - Getting your business ready for a vacation

In this episode, we discuss getting ready to step away from your business to take a vacation. It may seem impossible, but really it is not. We all need to step away from our businesses to take a break. we discuss things you can do before you leave so that you can enjoy your vacation.

Getting your business ready for a vacation

Accounting and Sales

  1. If you have employees, make sure that payroll is scheduled or that you have an administrator who can schedule payroll for you.
  2. Pay any bills that will be due before you return and a few days after you return.
  3. Make sure there is enough money in your business checking account to cover any payments that will hit your account while you are gone. Don't forget about automatic payments.
  4. Contact your large clients to let them know you are going on vacation and to see if there is anything they need help with before you leave. We recommend doing this two weeks before you go to allow time to help them with anything they may need you for before you...
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Episode 35 - 12 Wordpress tips to improve your site

In this episode, we cover 12 things in WordPress that you should be doing with your site that no one ever told you to do or maybe they did but you forgot about it. We discuss settings and plugins that will make your site more user-friendly, increase your search engine results, and protect your site from hackers.

12 things you need to check in WordPress

  1. Favicons - A favicon is a bookmark icon, tab icon, or web icon that shows your brand. If you look at the tab for this website, you will see our logo next to the name of the site on the tab. You can set this in your WordPress dashboard under Appearance>Favicons.
  2. Google Analytics - Google Analytics is the standard for viewing your web traffic. You can either add the code into your website manually or you can use a Google Analytics plugin. With all plugins, make sure you test the speed of your page before and after adding the plugin with PageSpeed Insights. You will need to make sure that you sign up for a Google account...
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Episode 34 - Mama said there'd be days like this

Have you ever had those days when you just don't think you can keep going? Days when you wonder if you should keep going? We all have those days. In this episode, we talk about what to do when you are having a day (or week) like that.

Tips for surviving a bad day

  1. Remember why you are doing this.
  2. Remember that everyone has bad days; most people just don't talk about them.
  3. Add some mindless tasks to your task list each week for days when you might be in a funk.
  4. Do a small task to have a small win to motivate yourself to keep going.
  5. Break large tasks into small tasks to make it manageable.
  6. Find accountability through either a mastermind group or an accountability group. Check out our Small Biz Life Group.
  7. Pour into others to give yourself some perspective and remember that people do need your product or service.
  8. Think about what is causing your funk. Do you have the ability to change the situation or do you need to accept that you cannot change what is happening?
  9. Remember that you...
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Episode 33 - Quick dinner tips

Sometimes, it is really hard to get dinner on the table when juggling all your responsibilities. In this episode, we discuss some tips and tricks for getting dinner on the table quickly.

Tools

  1. Crockpot - There are lots of different types of crockpots out there today. You can get a basic crockpot or something more advanced that will even let you brown meat in it. I'm a huge fan of the Instant Pot. It's a crockpot and pressure cooker in one and you can saute in it. 
  2. A list of go-to-recipes - This will help give you ideas when going shopping or you don't know what to make that night. Print recipes you make frequently and that you know your family enjoys.
  3. Semi or minimally prepared foods - These are things like frozen meatballs, bagged salad, and organic canned chicken. If you buy organic food, check out your local Aldi.
  4. Know what your family's likes and dislikes are and plan accordingly.
  5. Extra freezer space so you can make extra and freeze for later.
  6. A good spice selection for...
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Episode 32 - Making the most of a conference

In this episode, we discuss how to get the most out of attending a conference. Doing some planning before you go and some follow up after you return will help you get a higher return on your investment.

Before you go to the conference

  • Know why you are going so you know your main objective.
  • Take a look at the schedule and figure out which panels and workshops you want to attend.
  • Schedule in some downtime to decompress during the event.
  • Check to see if there are any interesting meetups before, during, and after the conference (some are official and some are hosted by attendees or related groups).
  • Connect with speakers and panelists on social media before you go.
  • Find the hashtag for the conference before you go.
  • Make sure to familiarize yourself with the venue and the area by searching online.
  • If you can, stay in the conference hotel or recommended hotel.
  • Make sure you pack appropriately for the conference dress code and bring very comfortable shoes (you will do a lot of walking).
  • ...
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Episode 31 - Networking

In this episode, we discuss various ways to find networking opportunities and how to work those opportunities to grow your business.

Networking 101

Know your scope

Are you are local, regional, or national business? This will help determine the type of networking you want to do. Even if you are a national business, it is important to do local networking. This will allow you to built trust, practice your messaging, and generate testimonials.

Know your avatar

Is your ideal customer a consumer or a business? Knowing if you are business-to-consumer (B2C) or business-to-business (B2B) type company will help you generate a networking plan that works best for your business. If you haven't listened to our episode on identifying your ideal customer, you can find it here.

Ideas for  In-Person Networking

Chambers of Commerce

This is how I built my business. Chambers are great for B2B because most of the people there are business owners. Other members are executives at larger businesses....

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Episode 30 - 5 techniques for greater self-confidence

In this episode, we discuss how to build long-term self-confidence using 5 techniques. Last week, we gave you 9 tips for displaying confidence in the moment. Now that you have those tips in your arsenal, it's time to work on real, long-term self-confidence.

5 techniques for building self-confidence

  1. Be mindful of yourself - Assess your strengths and weaknesses and determine which areas need improvement in order for you to be successful in your business. Rely on your strengths as you work to build your weaknesses into new strengths. Self-confidence stems from turning weaknesses into strengths.
  2. Define your role and determine the knowledge needed - You don't need to start out as an expert. You can be the journeyman and learn with your audience. Many podcasts and blogs rely on this concept of finding experts and interviewing them. Your business can be your journey toward becoming an expert.
  3. Work the fundamentals - Many experts say it takes 10,000 hours to master a skill....
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Episode 29 - 9 tips for increasing your confidence

In this episode, we discuss 9 ways to increase your confidence and why it is so important in every small business.

Why is confidence important?

  1. As a small business owner, you are the face of your business. If you do not display confidence, it will hurt your business.
  2. Confidence builds trust. It allows you to create relationships with potential customers more quickly and allows you to effectively lead team members.
  3. Confidence brings intention in a way that helps you act. Intentional does not mean taking a lot of time to make decisions. Intention means acting purposefully in a timely manner to make progress. Many people use intentional action to second guess themselves and to not act. Being confident means moving forward with intention.

Two main factors that lead to low confidence levels

  • The business owner does not have faith in their own level of knowledge.
  • People are not comfortable with themselves, whether it is their appearance, their voice, or aspects of their abilities.

If...

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Episode 28 - Post-it Note Brainstorming

In this episode, we discuss our favorite brainstorming technique using Post-it Notes. It's low-tech, easy, and a great way to organize your next project.

Why you should brainstorm with Post-it Notes

  1. It's an easy, low-tech planning tool
  2. Great for books, courses, podcasts, blogs, webinars, or any initial brainstorming task
  3. It allows you to dump ideas without worrying about initial organization

What you need

  1. Sticky notes
  2. A pen or pencil
  3. A large surface like a wall, white board, or table

How to do Post-it Note Brainstorming

  1. Write one to four words of an idea on each sticky note. Each sticky note is a topic.
  2. Slap each note on the surface you are using.
  3. Don't censor yourself. Write down every idea.
  4. Once you run out of ideas, look at all the notes you have written and look for major themes.
  5. Write each major theme on a sticky note and put it on the wall.
  6. Remove all the topic Post-It's and organize them under the theme sticky notes.
  7. Transfer your organized ideas to a notebook, Word...
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