Episode 32 - Making the most of a conference

In this episode, we discuss how to get the most out of attending a conference. Doing some planning before you go and some follow up after you return will help you get a higher return on your investment.

Before you go to the conference

  • Know why you are going so you know your main objective.
  • Take a look at the schedule and figure out which panels and workshops you want to attend.
  • Schedule in...
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Episode 31 - Networking

In this episode, we discuss various ways to find networking opportunities and how to work those opportunities to grow your business.

Networking 101

Know your scope

Are you are local, regional, or national business? This will help determine the type of networking you want to do. Even if you are a national business, it is important to do local networking. This will allow you to built trust,...

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Episode 30 - 5 techniques for greater self-confidence

In this episode, we discuss how to build long-term self-confidence using 5 techniques. Last week, we gave you 9 tips for displaying confidence in the moment. Now that you have those tips in your arsenal, it's time to work on real, long-term self-confidence.

5 techniques for building self-confidence

  1. Be mindful of yourself - Assess your strengths and weaknesses and determine which areas...
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Episode 29 - 9 tips for increasing your confidence

In this episode, we discuss 9 ways to increase your confidence and why it is so important in every small business.

Why is confidence important?

  1. As a small business owner, you are the face of your business. If you do not display confidence, it will hurt your business.
  2. Confidence builds trust. It allows you to create relationships with potential customers more quickly and allows you to...
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Episode 28 - Post-it Note Brainstorming

In this episode, we discuss our favorite brainstorming technique using Post-it Notes. It's low-tech, easy, and a great way to organize your next project.

Why you should brainstorm with Post-it Notes

  1. It's an easy, low-tech planning tool
  2. Great for books, courses, podcasts, blogs, webinars, or any initial brainstorming task
  3. It allows you to dump ideas without worrying about initial organization
...
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Episode 27 - Why you need an email list

In this episode, we discuss why you need an email list, how to get started, and what to do once you have one.

Why you need an email list

  1. Allows you to have one-on-one conversations on a massive scale
  2. Social media platforms change, but email is always there
  3. Email allows you to build trust
  4. Email has higher sales conversion than social media
  5. It's easy to miss social media posts but email stays in...
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Episode 26 - Pause, reflect, and reset

In this episode, Jeff and Kristin discuss stressful and crazy situations they encountered this week and the process used to get back on track: Pause, Reflect, Reset. They also discuss ways to track your efforts on social media and in advertisements to make sure your time and resources are going to the right places.

Other mentions

Jeff's other podcast, The Worldbuilder's Anvil

Brendon Burchard's...

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Episode 25 - Family buy-in and business success

As small business owners, our businesses are a huge part of our life. Our families are also a huge part of our lives. You cannot run your business without buy-in from your family. In this episode, we discuss tips for improving communication with your family regarding your business needs.

Steps for better communication with your family

  1. Recognize what your family needs from you.
  2. Recognize and...
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Episode 24 - Privacy versus security

In this episode, we discuss something pretty controversial, the argument about privacy and security. We read and discuss the court ruling instructing Apple to unlock the phone used by one of the San Bernadino shooters. We also discuss why this is such an important issue for all users of technology, but especially business owners.

Privacy vs. Security

On February 16, a Court in California ruled...

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Episode 23 - 10 tips for protecting yourself online

We get so wrapped up in our businesses that we often forget to protect ourselves online. In this episode, we discuss some common sense ways to protect yourself and your business.

In this news

Since we are discussing security, let's start with why it's so important. Last week, the IRS suffered another data breach. With so many major breaches in the last few years, it is important to make sure...

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