Episode 77 – Letting go of perfectionism

In our journey meeting small business owners, we keep seeing the problem of perfectionism. And yes it is a problem.

We love improving processes.  We also know that the sooner we can identify and correct errors the easier they are to correct. However, we have noticed that most incarnations of perfectionism are holding people back from the success they deserve.

They approach the problem of perfectionism with good intentions. However, as they fill up their life with more and more tasks, they end up with hurting themselves. They trap themselves in a loop that makes it impossible to move forward in life.

The road to hell is paved with good intentions. Do not let your perfectionism be the pavement

In order to better address the issue, we found a wonderful series of articles over at the website Personal Excellence. Celes put together three wonderful articles on the subject on these topics.

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Episode 76 - Your first day

Whether you are planning your first day working full-time for your business or you had your first day ten years ago, this episode is for you. We discuss Jeff's plans for his first day working for Ingram Digital Media, Inc. and the three pillars of success for our business.

Your first day

If your first day in your business was tomorrow, what would that day look like? If you've been running your business for years, how would your first day and first week be different if you restarted today? 

Jeff has spent a lot of time working on his time budget and master schedule (get our Mastering your Time course free and try Small Biz HQ for 30 days for just $5 with coupon code MARCHFOR5) to ensure that he can hit the ground running. We've also spent a lot of time planning what we want the next few months to look like. 

You may not know this, but we actually have three active brands in our business: Small Biz Life, Accounting In Focus, and Gardul/Worldbuilder's Anvil. We've...

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Episode 75 - Social media scheduling update

There are always new players in the social media marketing world. In this episode, Jeff and Kristin look at two new players in the market: Tailwind and Recurpost. We also discuss our requirements for social media scheduling apps.

Our social media scheduling requirements

There are a few key items we always look for in social media scheduling apps:

  1. Library building for Facebook, Twitter, and LinkedIn - we want a social media scheduling tool that will allow us to build libraries of content which will automatically repost. We can load content to manually or via RSS feeds and reuse the content. 
  2. Ease of setup - we want something that is easy to setup and use.
  3. Ease of scheduling - scheduling your libraries should be easy.

Bonus items we look for are good analytics and finding the best times to post our content. 

This week, we look at two new players in the marketplace, Tailwind and Recurpost.


Tailwind is a social media scheduling app for Pinterest and...

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Episode 74 - Prioritizing all the things

We all have way too much on our to-do-lists. Trying to determine what takes priority can be difficult. In this episode, Jeff and Kristin discuss how to prioritize all the things you need to get done. 

Often, we try to get everything done at the same time and end up getting nothing meaningful done. Knowing your priorities is an important step to finding the meaningful tasks in your business. Your top priorities should always be products and people. 

Products include everything you sell. If you don't have something that will generate income, you won't be in business for long. 

People are those who will assist your business and those who will become customers. Focusing on relationship building is an important part of your business. How much time are you focusing on it?

Don't get caught up in perfection. Don't get caught up in the technology. There are always ways to simplify the process so you can get started easily. If you are getting bogged down in the details, tells...

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Episode 73 - Affiliate Marketing Basics

In this episode, Jeff and Kristin discuss the basics of affiliate marketing and how to get started if you wish to add affiliate income to your revenue sources.

What is affiliate marketing?

Affiliate marketing is an arrangement between an online business and a website owner, that pays a commission to a website owner for traffic or sales referrals. The website owner can place links or ads on their website, social media, and in emails (depending on the terms and conditions with the online business). In simple terms as an affiliate, you promote other business's products and receive money from those businesses for doing so. 

Affiliate marketing is not just for bloggers anymore. Many businesses with an online presence are using it to supplement their income with products and services they do not provide or wish to provide to a larger audience. Affiliate marketing does not require you to place ads on your website. Many people just use links to the products in content, on resources...

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Episode 72 - Keeping your dreams and goals alive

According to a 2012 survey in the U.K. Daily Mail, most people give up on their New Year's resolutions by January 10. If you are still working on your goals and your dreams, well done! In this episode, we discuss how to keep your goals and dreams alive into February and how to keep going for the rest of the year.

 If you haven't done the Dream Catcher Assessment yet, we highly recommend you download it. It will help you keep your dreams and goals close. Even if you are using another method to create your goals, reviewing them on a regular basis is important for your success. 

When reviewing your dreams and goals, it is important to see if they need to be modified. Do you need to dream bigger? Are any of your goals no longer relevant? 

Take a look at your monthly contract sheet on the last page of the Assessment. You will want to print a blank copy of the page so you can do your contract for February. If you need to download the Dream Catcher Assessment, just click the...

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Episode 71 - What does your task list say about your business?

Your task list can say a lot about your business and your mindset. In this episode, we discuss what your task list says about your business and how to design a task list for success. 

Types of Task Lists

We believe there are three types of task lists: the nonexistent, the mundane, and the dream vision task list. Each of these types of task lists tells us something about your business. 

The nonexistent task list

As the name suggests, this is not having an organized task list. You may have scattered pieces of paper or no list of any kind. These businesses are reactive and operate without a plan. These business owners may have created goals but these goals are often not achieved because there is no plan to achieve them.  

These business owners may believe they have a level of freedom but are often frustrated by their lack of progress. They may have a slow start each morning trying to decide what to do or may get lost in email or social media due to not knowing what the...

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Episode 70 - Eliminating your limiting beliefs

In this episode, Jeff and Kristin discuss limiting beliefs and how they might stop you from reaching your potential. We also discuss ways to eliminate your limiting beliefs.

What are limiting beliefs?

A limiting belief is an internal belief you have about yourself that limits your potential and ability to dream. Unlike fears, limiting beliefs are generally focused on you and your abilities. These are the voices in your head that tell you you aren't good enough, smart enough, or worthy enough. Often, these are voices from our past and you will hear them in other people's voices. Sometimes, these voices are our own voice from the past. These moments in our life have cemented a belief about ourself, very often a negative one. 

Identifying and eliminating limiting beliefs

Typically, limiting beliefs pop up when we challenge ourselves and unknowingly challenge the limiting belief we hold. Many people encountered this when taking the Dream Catcher Assessment. If this was the case for...

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Episode 69 - Making the leap

On January 3rd, Jeff gave his notice at his job to come work for the business full-time. In this episode, we discuss why we decided that now was the time, the planning we have done to get here, and why we gave up half our income to create our dream. 

Why leap?

We determined that in order to keep growing the business, we needed more time. It was becoming very difficult to grow either of the businesses with our current schedules. Time was now the critical factor for continued success.

Since both of us had a job and made almost the same income, we had to look at how much time we could recover. Jeff's job was 40 hours per week, 49 weeks per year. Kristin's job is about 20 hours per week, 8 months of the year and a few hours per week the remaining 4 months. Clearly, we would recover more hours if Jeff left his job. That would also allow him to assist with tax season any other administrative tasks in both of the businesses.

What we did to prepare for the leap

Over the last few years,...

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Episode 68 - Struggling with your goals? You need to dream bigger

Are you having trouble with sticking to your goals? You may be thinking too small. 

Why is dreaming big better for success?

When we dream big, we get excited about our lives again. We see an amazing vision for ourselves and that vision allows us to push beyond those goals we made in prior years.

If you want to start dreaming bigger, check out the Dream Catcher Assessment we have developed to help you dream bigger in six key areas of your life and create an action plan to move in the directions of your dream vision. 

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below

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