Episode 17 - New Year, New Beginnings

In this episode, Jeff and Kristin discuss the new year and new beginnings: focusing on what worked last year, areas of improvement, and thankfulness.

In the News

Five free WordPress backup solutions

Strategies: 16 small business resolutions for 2016

New Year, New Beginnings

Take a look at the following things as you start 2016:

  1. What worked in 2015?
  2. What are areas of improvement for 2016?
  3. Don't dwell on the negative
  4. Have a plan
  5. Be thankful
  6. Stop searching for all the answers and DO!

Tip of the Week

Write down your 2016 beginning odometer reading. MileIQ is currently offering 20% off their normal annual rate with promo code SMALLBIZLIFE20.

App of the Week

Carbonite Cloud Backup

Other Mentions

Start by Jon Acuff

Coloring books by Scott Cuzzo

Breaking the Maya Code by Michael D. Coe

The Remodeling Clay Podcast

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Episode 16 - The why and how of goal setting

In this episode, we discuss the why and how of goal setting, but it may not mean what you think it means.

 

If you haven't listened to episode 14 on SWOT analysis and episode 15 on SMART goals, listen to those first. Episode 16 is a continuation of those episodes.

When setting goals, use why to get to the heart of your biggest goals. When you set a goal, keep asking yourself "why?" until you reach the highest SMART goal you can think of.

Once you have that big goal, ask "how?" to come up with three to four goals that will help you achieve your big goals.

Remember that 80% of all small businesses do not create goals and 85% of all small businesses fail within the first five years. Creating goals can help you grow and thrive.

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Episode 15 - Creating goals that are SMART

In this episode, Jeff and Kristin discuss creating SMART goals using your SWOT analysis to improve your chances of success.

In the News

Yahoo's Keeping Its Alibaba Stake - And Spinning Off The Rest  

IRS 2016 Mileage Rate for Business is 54 cents per mile

Creating SMART goals 

If you have not listed to episode 14 on SWOT analysis, we highly recommend that you do that first. This episode is based on the information in episode 14. SMART stands for:

  • Specific
  • Measurable
  • Action-oriented
  • Realistic
  • Time specific

We go into detail in this episode discussing each of these items to make sure you are creating goals that matter. We also discuss ways our goal setting strategy has changed over the years and pitfalls to avoid.

Tip of the Week

Set a reoccurring annual event in your calendar to write down your January 1 odometer reading. Use the description or notes field in the calendar item to record your odometer reading so you don't lose it.

App of the Week

MileIQ Mileage...

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Episode 14 - SWOT before creating goals

Lots of small business owners are in goal setting mode for 2016, but we believe you should do a SWOT analysis before setting your goals in order to create goals that will really propel your business.

In the News

5 ways most people forget to keep Wordpress secure  

Why the latest coloring-book crazy can be good for you

Using a SWOT Analysis to create better goals

Before creating your goals, do a SWOT analysis to analyze your strengths, weaknesses, opportunities, and threats.

Tip of the Week

Set a reoccurring event in your calendar or your task management system to remind you to update your plugins on a regular basis.

App of the Week

CamScanner

Other Mentions

LastPass Password Vault. Use this link to get a free 14 day trial of LastPass

Scott Cuzzo's coloring books. I especially love the Color Me Hopeful book.

Coffee Talk with Ronei Harden

Edgar social media scheduling

Buffer social media scheduling

Lord of the Rings

Nozbe task management

Listen to the show on iTunes, ...

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Episode 13 - Do you have a business or a hobby?

In this episode, Jeff and Kristin discuss various ways that you might be treating your small business like a hobby and what you can do to get out of that rut.

In the news

How to be (Personally) Agile by David M. Bush

Your Business Email Address Matters More Than You Think - Visual Logic Email Survey

Bonus: This 7-Minute Morning Routine Will Change Your (Work) Life

Are you treating your small business like a hobby?

If you are struggling with growing your business, it may be because you are allowing too much flexibility in your life and your business. Do you really have a hobby when you think you have a business?

App of the week

Toggl time tracking app

Tip of the week

Beware of phishing scams on the phone, in your email, and in text messages. Jeff and Kristin give you tips to avoid getting scammed.

Other mentions this week

Essentialism: The Disciplined Pursuit of Less by Greg McKeown (Best book Kristin read in 2015)

Trello

Nozbe task manager

Pomodoro Technique

Google for...

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Episode 12 - Are you speaking your customer's language?

In this episode, Jeff and Kristin discuss why you might not be connecting with your customers: you aren't speaking their language.

In the News

Is Fallout 4 better than sex? Pornhub reveals traffic dropped 10% on the day the game was released.

Small Business Saturday: The antithesis of Black Friday

Speaking your customers' language

If you are having trouble connecting with your customers, they may not understand the language you are speaking. Are you using industry terminology that your customers are not familiar with?

  1. Have 5 people who do not work in your field review your website and marketing materials.
  2. Check out your competition on Similar Web to see what terms are driving traffic to their sites.
  3. Think of the terms that your customers use when discussing their needs with you. In you hear the same terminology over and over, incorporate it into your website copy.

Tip of the Week

Jeff shares another tip to reduce your chances of infecting your computer with malware that encourages...

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Episode 11 - 5 tips for better cash management

In this episode, Jeff and Kristin discuss 5 tips for better cash management in your business and your personal life.

In the News

Five free apps for turning your PC into a Wi-Fi hotspot

Facebook and the Media have an increasingly Landlord-Tenant Style Relationship

Better Cash Management

Lack of cash management is one of the reasons that 85% of all small businesses fail in their first 5 years. Staying on top of your cash position will allow you to make better decisions and grow your business. Our 5 tips for better cash management:

  1. Know your monthly expenses
  2. Eliminate monthly fees for services you are no longer using
  3. Have business savings
  4. Have personal savings
  5. Bill customers in a timely manner and make it easy for them to pay you

Tip of the Week

Jeff shares another tip to reduce your chances of infecting your computer with malware that is socially engineered to trick you to click it. Northeastern University – How to avoid malware

App of the Week

Cloud Based Accounting...

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Episode 10 - Using surveys to grow your business

This week, we discuss how to use surveys to grow your business and better serve your customers. We also discuss tools you can use to create free surveys and how to promote them.

In the news

New type of auto-rooting Android adware is nearly impossible to remove ACA open enrollment now through December 15

Using surveys to grow your business

Surveys are a great way to grow your business. It allows you to ask potential customers about ideas you have and get them excited about new products and services. It allows you to engage customers and make them feel invested in your brand. Getting feedback before launching a product or service allows you to avoid mistakes before they happen.

Episode 4 - Who is our ideal customer?

Survey Monkey

Google Forms

SumoMe Plugins for Wordpress

Zappier

If This Then That (IFTTT)

Tip of the Week

Keep your devices updated to avoid viruses and malware! Northeastern University - How to avoid malware

App of the Week

AWeber email marketing

Other Mentions

Tim Grahl,...

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Episode 9 - 10 tips to thrive during the holidays

In this week's episode we discuss how to survive the holidays with your sanity intact. We give you 10 tips to thrive during the holidays. Some of the tips are business related and some are personal but all are really useful. We had a lot of fun recording this episode and we hope you enjoy listening to it. Just remember that the most important part of the holidays is to enjoy your time with family and friends.

In the news

Introduction to Google PageSpeed Insights

Google PageSpeed Insights

The Rating Game

10 tips to thrive during the holidays

  • Order a fresh turkey rather than buying a frozen one
  • Make side dishes in advance
  • Write out your Christmas cards before Thanksgiving and buy next year's cards during the after Christmas sales
  • Don't do a new product launch between Christmas and New Year
  • Prerecord, pre-write, and pre-schedule content now
  • Put together correspondence you need to send out for early 2016 now
  • Shop online for gifts to save time
  • Prepare for tax season now
  • Get events...
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Episode 8 - Developing a plan to achieve your goals

We get really excited to create goals. We get them written down and pat ourselves on the back. A few months later, we forget about those goals because we never develop a plan to achieve your goals. In this episode we discuss what to do after you create goals and how to develop a plan to achieve your goals.

In the News

Shakes take a bite out of Loliware No time to pack school lunch? Outsource it Both of these companies are solving a problem for their customers. How are you serving a pain point for your customers?

Developing a plan to achieve your goals

In episode 7, Jeff and Kristin discussed setting goals. In this episode, they discuss how to achieve your goals. Do you have a plan to hit those revenue goals? Are you tracking the right goals? 

Tip of the Week

Janeen left a tip in the Facebook group this week that Kristin wanted to share with everyone.

Kristin and Jeff discuss making dinner easier. For some quick recipe ideas, check out Meals Outside The Box

App of the Week

...
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