There are so many apps out there to help you run your business. Which ones are worth downloading? In this episode, we share our favorite small business apps.
In this episode, we discuss how to create systems and use automation to cut your task list, save time, and reduce your stress. What could be better than that?
What stresses you out? Are there tasks you hate or dread? Make a list of all the things that cause stress in your life to see if there are ways you can automate.
Think about all aspects of your life. Could hiring someone to clean your house or mow your lawn help with your stress levels? Remember your own value when determining what to outsource and automate. This weekend, we purchased a $600 Dyson vacuum. Why? Because it cut the time to vacuum the house by 80%. We didn't need to vacuum the same spot over and over again. Instead of spending hours vacuuming, it took about 30 minutes. Our house will be less dusty, which will help with our allergies and it will save us time. This is an extreme example but for us, it was a worthwhile purchase and I (Kristin) am much less stressed out. The...
Everyone tells you that stories sell but few people really explain how to do that. In this episode, we discuss how to tell stories in your business and the six elements needed to develop a compelling story.
Everyone says you need an email list but few people really tell you how to start one or what to do with it once you have it. In this episode, we will discuss email list basics to help you get started or to more effectively use your list. We will also discuss the basics of the Can Spam Act, which is the law that regulates commercial email.
If you aren't sure why you need an email list, check out episode 27.
A free email opt-in offer is a great way to get people to sign up. This offer does not need to be a full length book or course. It should have great value but does not need to be time consuming to create. Here are some examples of opt-in offers:
Do you have a disaster recovery plan? How would your business function if you were hit by a natural disaster or your computer died? In this episode, we discuss steps you can take now to make sure your business is prepared.
Disasters can take on many different forms. It could be something as simple as your computer crashing to losing your entire home or office. You should take steps now to ensure that you are prepared. Here are a few things to think about as you start to put together your plan:
Most business have a lot of important documents. Here are some tips for protecting those documents:
As we get into the final stretch of the year but before the holidays begin, Jeff and Kristin are starting to work on planning products and services for 2017. This is a great time to discuss developing new offerings for your business. We discuss how to begin the process of developing new products and services.
Do you have a menu of your current products and services? If not, this is where you need to start. If you can't clearly define what you currently sell, how do you expect your clients to understand what you do? Don't be cryptic about what you do. Clearly define your business for your customers. Don't use industry speak; use your customers' language. Take a look at your website or ask someone to do it for you to make sure your message is clear. This is also the starting point because this will give you an idea if there are gaps in your offerings. Do you need to offer supplemental products? Are there services that are outside...
Many small business owners and customers are sending their kids back to school. As fall approaches, what effect does this have on your small business?
As kids go back to school, parents and teachers will be adjusting their schedules. What does that mean for your small business?
According to the Montley Fool, consumers are spending more this year and expressing less pessimism about the economy. While slightly more parents with kids in K-12 are...
YouTube is a very powerful platform for small business owners, however very few actually utilize it for growing their business. In this episode, we discuss why you should be on YouTube and some of our top YouTube tips.
Most people don't realize that YouTube is one of the largest social media networks. The site has 1.3 billion users (Facebook has 1.44 billion users) and 5 billion videos are viewed each day. However, only 9% of small businesses are putting videos up on the platform. There is a huge opportunity for small businesses to get onto YouTube before most of your competition arrives.
YouTube also allows you to easily share your content on websites and across social media platforms, including Facebook and Twitter. Facebook wants to keep people within the Facebook app which limits the ability for your customers to find you. YouTube is backed by Google, which means that your videos can show up in Google search results.
YouTube is also...
We all have a lot of hurdles that keep us from growing our businesses. In this episode, we address a number of those hurdles including time, money, skills, and fear.
As small business owners, this is often the most cited reason for not being able to grow our businesses. We have found through monitoring our time, we waste a lot. Kristin has beaten over 2,500 levels of candy games. Jeff has gotten hundreds of character levels in games like Skyrim and Fallout 4. We can't even count how many hours we waste on social media. Do we all need down time? Absolutely! However, we often feel like we need more downtime because we aren't being intentional with it. Creating a time budget will allow you to be intentional with your time. It is based on the same theory as the zero based budget for your money. When you become more intentional with your time, you will get more done and enjoy your downtime more.
It often feels like you need a huge amount of money to start a business....
We see life lessons all around us, and the Olympics are no different. In this week's episode, we discuss 5 things the Olympics can teach us about small business.
Here are our 5 top lessons we learned from the Olympics:
One of the major complaints found on social media about the opening ceremony broadcast was the overabundance of commercial breaks. The constant sales messages ruined the experience for many viewers. Were you one of them? Now, think about how you market your business. Are you bombarding your audience with sales messages? Increasingly, consumers are looking for value. That doesn't mean you shouldn't include sales messages, but if you aren't delivering value, it will be much harder to keep your customer tuned into your message.
The Rio Olympics have been plagued by protests from angry Brazilians. Brazil is in the middle of a deep recession and there have been allegations of corruption...