Episode 87 - 5 keys to creating connections

People want to do business with people they like and trust. The only way to create those relationships is to build connections. In this episode, we discuss the 5 keys to creating connections.

How can we create meaningful connections?

Many small business owners struggle with customer acquisition. Traditional advertising doesn't work and many are leery about social media or just don't know what to post. 

Today, people want to do business with brands they like and trust. However, many small business owners are waiting for a prospect to become a client before attempting to build relationships. When you start relationship building earlier in the process, it is more likely that a prospect will become a long-time customer. 

In this week's episode, we go in depth on the 5 key components to building connections. These components can be used online and in live networking scenarios. 

  1. Be authentic
  2. Show authority
  3. Bring your personality
  4. Provide value
  5. Be accessible 
  6. ...
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Episode 86 - Finding your daily focus

Most small business owners state that focus is one of their biggest daily struggles. In this episode, Jeff and Kristin discuss why we struggle with focus and how we can achieve more of it. 

You aren't the only one struggling

In a 2005 study of workplace efficiency, the average employee was able to focus on a task for just 11 minutes before becoming distracted. Once distracted, it took an average of 25 minutes to get back to the original task; sometimes, the employee never got back to that task! The most shocking stat for us: on average, we switch tasks every three to six minutes.

This explains a lot when you understand the effects of distraction. 

Why are we so distractable?

Our brains have not evolved as quickly as technology has. As part of our survival mechanism, we were programmed to respond to stimulus. Today, there is so much stimulus that our brains get easily overwhelmed. We are also overconnected. According to David Rock, author of Your Brain At Work: Strategies...

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Episode 85 - Building dreams together

Being a small business owner can be stressful. Sometimes, our businesses can add conflict in our relationships with significant others. In this episode, Jeff and Kristin discuss ways to minimize this conflict so you can start building dreams together. 

Even if your significant other does not work in your business, conflicts can exist. These conflicts usually stem from a lack of understanding between the business owner and non-business owner significant other. Creating more understanding between the two of you will allow for more joy and less stress. 

Understanding yourself

Conflicts often arise because the business owner does not have a clear vision for her business and how it will affect her life. Here are a few questions to ask yourself if you are in this position:

  1. What are your dreams?
  2. How will your business help you achieve these dreams?
  3. What steps are you taking to achieve those dreams?
  4. Are you setting deadlines?

We also recommend that you take the 5 love...

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Episode 84 - Your small biz advertising guide

Do you have an advertising plan? Do you have an advertising budget? Are you just throwing things at the wall to see what sticks? In this episode, we discuss steps for putting together an advertising plan and some of the best options for advertising no matter how big or small your budget is. 

Most small businesses do not have an advertising strategy; they just throw ads out into the world hoping that something will work. If you want to stop throwing money out the window, you need to have a plan. 

Five things you need to know before you start running ads

What is the purpose of the ads?

Why are you running ads in the first place? Don't automatically say it is because you want to sell people things. Depending on your price point, you may need to develop a relationship with your potential customers first. Not all ads are designed to sell. Some introduce you to a new client, while others start building a relationship. You can even run ads that provide value as a service to...

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Episode 83 – Want to get more done? Go have fun

Have you cut out hobbies to get more done? Think again!

In today’s episode, we will be talking a lot about the benefits of hobbies, and they are real.  You can promote the increase of eustress, and decrease your distress.  Essentially, help remove the bad stress and try and replace them with positive stress.

As this happens, you will see less of that horrific morning and work fatigue.  So much like sleep, hobbies are a great way to promote increases in productivity, improved social supports, and do it while having fun.

Want to be successful like Warren Buffet? Try the ukulele

After all, don’t all the gurus tell us to model successful people before they sell us a complex system on helping improve our productivity?  And how many of them told us to spend more time having fun with hobbies.

I am still looking for that guru.  I am so sick of trying to work smarter practicing systems that might help my productivity in about a month of intense practice....

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Episode 82 – Breaking out of your burnout

Hi my name is Jeff, and I spent years burned out.

If I was ever going to start a self-help group, each speaker would start off saying that statement.

A couple of years ago, I started breaking out of nearly permanent burnout. My work was suffering, my relationships were suffering, and I was just not happy.

I questioned my ability to be a proper husband. Maybe, I was a total failure.  I believed it was only a matter of time before every else knew the level of failure that I had achieved.

I even spent several long afternoons with a therapist trying to figure out why I felt guilty not getting killed in a war.

The therapy helped some. I knew part of why I felt so guilty. However, I did not break out of my funk. I was stuck. I was burned out, and to defend my therapist, I never asked for help with burnout. I just wanted to get past my survivor’s guilt.   

Then I finally recognized that was burned out.

My wife, Kristin gave me Jon Acuff’s book “Start...

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Episode 81 – Sleep: Your greatest productivity tool

What!!! I cannot sleep, I have too much work

Hey, we understand. Jeff resisted this notion for years. Because the idea that if you sleep more, you can get more work done in less time is counter-intuitive. However, Jeff was researching content on the basics of improving performance. We found lots of evidence that sleep is the foundation of performing at a higher level.

Is sleep the basis of better performance?

Yes, since adopting a few new strategies many of which we learned at Brendon Burchard’s live High Performance Academy (not an affiliate), we have both found an increased level of energy, less time lost to little energy, and greater focus for the entire day.

 The results have been so astounding we have rescheduled our whole content plan at Small Biz HQ to dedicate April 2017 to help our friends and peers.

While researching why we had the improvement, the actual importance of sleep became apparent.

If you do not know, Jeff is a skeptic.  So, he follows up...

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Episode 80 – How to listen to your customers online

Why is listening to customers still valuable online?

A business online is moving the way of the dinosaurs.  Even in the smallest companies, 73% are expected to have websites by the end of 2017. As the move to online happens, it becomes harder to perform the essential task of a business owner. We do not know how to listen to people we never meet.

Why is it difficult?

Even if we interact with some people in social media.  How many of those move to the website? How many of those buy from us or ever purchase one of our products?

 We completely understand the problems of feeling lost when you interact with only a small portion of your online traffic.  Across out platforms, we served people a little more than 990,000 times, and from that, we had under 10,000 interactions with people in social media.

 So, we looked to better listen to the people we educate online. We knew we needed to up our listening skills.  We knew we need to find a new way to listen.


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Episode 79 - The 4x4x3 Insight Guide for Sales

How where your sales today?

Ever wonder why those other businesses seem confident when the make an advertising buy for their business. Heck are you too scared to even try to buy and add because you think it will just waste your money?

It can be scary to create a funnel or a process for converting prospective clients into sales. We are looking will have to measure what we are doing.  We will see all of our mistakes.  Just follow me for a moment as we start to look at the benefits of a funnel and learn to make your business start working for you.

Stop being scared, invest your time creating a sales funnel

                If I asked you how many sales would you get if I could introduce you to 100 people, how many people would buy your product or service? Ten? One? Thirty? Could you even answer? 

I have not met many small businesses that can some do not even what a sales funnel is. And many who do...

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Episode 78 - The best social media platform for your audience

 In this episode, we discuss where to find your audience on social media so you can focus your attention in the right places. 

Mentioned this week

Amy Campbell

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